More EV Price Cuts in 2024, This Time From Nissan

Matthew Guy
by Matthew Guy

A thesis will surely be written in the future about the yo-yo behavior of EV prices which are seeming to coincide with early adopters getting their fill while everyone else needs to be talked into the things. The latest? A round of cuts at Nissan on the tongue-twisting Ariya.

For the upcoming model year, the Ariya will bear an MSRP of $39,590 for an Engage trim equipped with front-wheel drive. Sadly, the brand did not extend this naming scheme to include obvious choices like Energize or Fire Phasers or Shaka When The Wall Fell. That sum is roughly $3,600 south of last year’s equivalent trim which is still on the Nissan build-and-price site at $43,190. 


Keep in mind the Engage has a 63-kWh battery in stead of the 87-kWh unit found elsewhere in the Ariya food chain. As such, Nissan estimates the Engage FWD at 216 miles of range while the AWD shaves that to 205 miles. The latter was $47,190 last year but is reduced to $43,590 for customers considering a 2024 model.


Anyone seeking their Ariya with the larger battery pack is looking at anywhere between $41,190 and $47,690 for a Venture+ or Empower+ trim if they feel front-wheel drive will serve them well in their expected driving conditions. That’s a good $6,000 cheaper than the same trims in 2023, representing a decent amount of cheddar shorn from a monthly payment. Range estimates are 304 and 289 miles, respectively.


Should one feel all-wheel drive is necessary, look for Engage AWD to cost $43,590 (four grand less than last year) with top-dog Platinum+ AWD trims commanding $54,190 which again represents a $6,000 price cut compared to the 2023 model year. Note that none of these prices include $1,390 in destination and delivery fees.


Depending on trim and powertrain configuration, output ratings run the gamut from 214 to 389 horsepower. Look for the 2024s to appear on dealer lots very soon.


[Image: Nissan]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Master Baiter If you rear-end someone, it's your fault, period. If motorcycles need more time to stop, then riders need to increase their following distance.
  • Master Baiter Until recently, virtually every cell phone and computer was made in China and no one seemed to care. The majority are still built there. I'm not a fan of tariffs as it just gives domestic makers a price umbrella to sell their garbage products to U.S. consumers at higher prices.
  • Teleedle It would seem that if the Chinese made cars and trucks are ready to compete on the world market that they should be able to compete without the need for government help through subsidies. That's never going to happen with the mindset of their leadership. The rate at which they've transferred the ability to copy to the rate of their abilities to innovate isn't really astounding, but it is truly indicative of their inherent abilities to see through problems and overcome without a lot of fuss. They just have a different way that seems to continually baffle the Western mind. It only goes back a few thousand years. The rest of the world just has to catch up... Without tariffs, three Seagulls could be bought for the price of one loaded Toyota Corolla. I would settle for a nice small pickup truck that can get 30-35 mpg, if the Chinese want to build something with real durability and value. I'm sure they can do that for about $10-12k US, too, dumping them all the way to the bank. Neither Trump or Biden or Bugbrain want that, though. Restrictive 'targeted' tariff ideas indicate that they all want protectionism and the Chicken Tax to continue. The price of living in freedum in the non compete world... and the hallmark of one upmanship by the political class towards more and more expensive transportation related needs. All costs are ALWAYS passed onto the end consumer. Tariffs are the burden of the extra cost. Tariffs are punitive, remember... as intended. The political class is still living off the backs of their constituents throughout the world... same as it ever was.
  • Theflyersfan One day, some of these sellers will come to the realization that cars are not houses and putting expensive upgrades into one doesn't equal a higher selling price down the road. $29,000? The only Challenger that has a chance of value down the road, and only with low miles, is the Hellcat.
  • SaulTigh The Cyclone engine was really powerful, but with a fatal flaw. Ask me how I know.
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