Tommy Tu-Tone: 2023 F-150 Heritage Edition is Ford's New Take on Retro

Matthew Guy
by Matthew Guy

There have been numerous examples of local dealers appending various and sundry new pickup trucks with paint or a wrap trying to capture the two-tone color schemes of the ’80s and early/mid-’90s. Thanks to the body lines of modern trucks, the results can be varied.

Ford wants in on the action, choosing to celebrate 75 years of trucks with a Heritage Edition of its popular F-150 which attempts to recreate the look

While the demarcation point of color isn’t billiard table flat or completely rectilinear as it could be on the squared-off brutes from thirty-plus years ago, the so-called A-B-A paint arrangement does a decent job of recalling the past – even if it reminds your author an awful lot more of an SUV with a black roof (of which there are many) than his grandfather’s truck. In any event, we’ll give ‘em an ‘A’ for effort.

Upper and lower parts of the truck (read: Roof and rockers, essentially) can be painted either Carbonized Grey or Agate Black. The latter can be paired with Atlas Blue, Avalanche, or Area 51; the former with Race Red or Antimatter Blue. Props to Ford for offering some real colors with this package instead of the typically muted palette of greys and silvers. In addition to the roof and rockers, Heritage Edition trucks will also have their bumpers and lower doors dipped in the contrasting paint.

This package will appear as an option on XLT-grade pickups, with all its attendant features, though there’s no indication of with what it can and cannot be combined in terms of other packages. While there are approximately eleventy-billion ways to configure an F-150 or any pickup from the Detroit Three, there are often certain options that cannot be mashed together. Some make sense – like street performance tires on a Tremor – while others defy logic. Consider the fact that, for a hot minute, one couldn’t get towing mirrors on a factory-equipped Silverado Z71 until someone woke up at their desk in RenCen and rectified the situation. Dealers, meanwhile, were more than happy to retrofit after the fact.

We’ll also note this is not the first time in recent memory Ford appended a ‘Heritage’ to its F-150. When the new-for-2004 truck appeared, execs weren’t wholly convinced all hands would cotton to the new look, choosing to produce both the old and new body styles side-by-each for a single model year (or they had a lot of leftover 10th-gen body parts, depending on who’s telling the story). The old-school pickup was called the F-150 Heritage and sold for fire-sale lease prices. Ram employs a similar trick today, making bank by hawking a machine that first saw the public light of day in January 2008 and passing it off as a new truck 14 years later.

Ford says pricing for the Heritage Edition package will be available when order banks open in mid-July, with production planned to start this autumn.

[Images: Ford]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Dukeisduke Dukeisduke on Jun 28, 2022

    So now we have to watch a video about some cheap Chinese tires? Sailun = garbage.

    • See 1 previous
    • Sgeffe Sgeffe on Jun 28, 2022

      I was waiting for two of the tires on the Accord in the video to blow sky-high, and watch that thing pirouette like a ballerina! I’m sure that they come with a 5 mile limited treadwear warranty, and you’ll be lucky to get THAT!!

  • EX35 EX35 on Jun 28, 2022

    Will it still have a solid front axle? Too many death wobble videos of new 250s for me to buy one.

    • DenverMike DenverMike on Jun 29, 2022

      When was the last time it did? 1963? The danger of death is about zero, more of an annoyance, common to Wranglers too.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh so what?? .. 7.5 billion is not even in the same hemisphere as the utterly stupid waste of money on semiconductor fabs to the tune of more than 100 billion for FABS that CANNOT COMPETE in a global economy and CANNOT MAKE THE US Independent from China or RUSSIA. we REQUIRE China for cpu grade silicon and RUSSIA/Ukraine for manufacturing NEON gas for cpus and gpus and other silicon based processors for cars, tvs, phones, cable boxes ETC... so even if we spend trillion $ .. we STILL have to ask china permission to buy the cpu grade silicon needed and then buy neon gas to process the wafers.. but we keep tossing intel/Taiwan tens of billions at a time like a bunch of idiots.Google > "mining-and-refining-pure-silicon-and-the-incredible-effort-it-takes-to-get-there" Google > "silicon production by country statista" Google > "low-on-gas-ukraine-invasion-chokes-supply-of-neon-needed-for-chipmaking"
  • ToolGuy Clearly many of you have not been listening to the podcast.
  • 1995 SC This seems a bit tonedeaf.
  • 1995 SC Well I guess that will be the final nail in the Mini EV's coffin here. It was already not especially competitive, had no range and was way overpriced for what you get, but I like to get stuff like that used and well depreciated on occcasion though I likely would have passed anyway due to the Chinese manufacture.
  • MKizzy If China-branded vehicles arrive on these shores filling the gaping hole of sizes, body styles, and price points largely abandoned by established automakers, they will immediately find an interested customer base among those low/middle income consumers whose parents were (un)happily puttering around in old Hyundai Excels and Yugo GVs. Personally, I do think BYD or another of their major automakers will eventually circumvent the tariffs by building in Mexico and sending vehicles north.
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