GMC Plotting Super Cruise for Sierra Denali

Matt Posky
by Matt Posky

On Wednesday, General Motors announced plans to launch a version of Super Cruise on the 2022 GMC Sierra Denali modified to work with trailers. The hands-free driver assistance system (GM can’t call it “autonomous” because it technically isn’t) will stop being exclusive to Cadillac products and branch out into premium offerings from GMC and Chevrolet’s Bolt EV.

While unavailable until late in 2021, the next round of vehicles to be equipped with Super Cruise is supposed to see continued improvements to the system that allow for greater coverage. When the system originally launched on the Cadillac CT6 sedan, it was only eligible for use on specific divided highways for safety reasons. The greater emphasis on avoiding accidents was appreciated but it made the system seem more like a flashy gimmick than something any serious person would use on the regular. But GM has taken great strides to make sure that didn’t remain the case — hence the new trailer capabilities and ever-widening operating area.

We figured we’d see Super Cruise on the Yukon Denali first since it’s officially the brand’s luxury flagship. But sources told us that engineers just happened to complete work on the Sierra first, indicating that it’s extremely likely to appear on other Denali-badged products. Though we could have guessed that one for ourselves. At the start of this year, General Motors announced it wanted to make Super Cruise available on 22 individual models by 2023.

Increasingly prominent on Cadillac products, the feature utilizes lidar mapping, external cameras, an array of sensors, and GPS, with a driver attention system that uses a driver-facing camera to track eye movements. While that’s undoubtedly too invasive for some, it does allow Super Cruise to offer a genuine hands-free experience on over 200,000 miles of compatible roadways in the United States and Canada.

Super Cruise will be available on 2022 model-year Sierras, according to GMC. However, it’s probably not going to manifest until much later in the production run.

[Image: General Motors]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • DAC17 DAC17 on Dec 09, 2020

    Great; a 6000 pound truck piloted by a robot. Just what the country needs...

    • Tankinbeans Tankinbeans on Dec 10, 2020

      Hopefully the robot will have checked his texts and applied his eye makeup before leaving for the day. There are already too many distracted meatbots cluttering up the roads.

  • RHD RHD on Dec 12, 2020

    Who thought putting a LED right in the driver's face would be a smart thing to do? ("When America needs a b******* idea, Ford puts it on steering wheels!"

  • Wolfwagen The last couple of foreign vehicle manufacturers that tried breaking into the U.S. Mainstream Vehicle Market had a very hard time and 1. Couldn't get past the EPA regulation side (Mahindra) or 2. had a substandard product (Vinfast).
  • Midori Mayari I live in a South American country where that is already the case; Chinese brands essentially own the EV market here, and other companies seem unable to crack it even when they offer deep enough discounts that their offerings become cheaper than the Chinese ones (as Renault found when it discounted its cheapest EV to be about 15% cheaper than the BYD Seagull/Dolphin Mini and it still sold almost nothing).What's more, the arrival of the Chinese EVs seem to have turbocharged the EV transition; we went from less than 1% monthly EV market share to about 5% in the span of a year, and it's still growing. And if — as predicted — Chinese EV makers lower their production costs to be lower than those of regular ICE cars in the next few years, they could undercut equivalent ICE car prices with EVs and take most of the car market by storm. After all, a pretty sizeable number of car owners here have a garage where they could charge, and with local fuel and electricity prices charging at home reduces fuel costs by over 80% compared with an ICE car.
  • FreedMike So...Tesla does no marketing except to justify Elon Musk's pay. Mmmmmkay...
  • Daniel J [list=1][*]Would we care if this was Mexico or India? No. The problem is China and it's government.[/*][*]Tariffs are used to some degree to prop up American companies. Yes, things are going to be more expensive, but we already have significant Japanese, S. Korean, and German competition. [/*][*]After years on this website, people still can't wrap their heads around two opposing forces: High Prices and High Wages. Everyone on here is applauding the high wages mandated by unions but complain at the very same time that the cars aren't cheaper. No amount of corporate pay slashing will give you both. "Oh, but I could run the company better". GFL. Go start your own company.[/*][/list=1]
  • SCE to AUX Sports teams pay mediocre players millions, and great players tens of millions. Same thing in the movie industry.People object to these figures, but then line up to buy tickets.I don't see a difference here. The Tesla BoD wouldn't try this outrage if the company was doing poorly. However, consumers might recoil when they hear about it - or not.
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