While America Slept. Tuesday, February 17th, 2009

Bertel Schmitt
by Bertel Schmitt
An overview of what happened in other parts of the world while you were in bed. TTAC provides round-the-clock coverage of everything that has wheels. Or has its wheels coming off. WAS is being filed from Beijing until further notice.

Hell, no, let us go: On Monday, GM’s European labor leaders called for GM to jettison their Opel/Vauxhall brand. According to Reuters, the unions would prefer an independent Opel/Vauxhall, rather than face what they called “potentially fatal cost-cutting.” A statement on the labor force’s website left no doubt that the long knives were out. “The spin-off of Opel/Vauxhall . . . and the spin-off of (Swedish brand) Saab is the only reasonable and feasible option for General Motors which would not destroy the European operations and its European assets and could avoid lawsuits.” German state and central governments appear to be supportive of the plan.

Daimler down: Daimler’s EBITA dropped from €8.7B in 2007 to €2.7B in 2008. Net profit fell from €4B to €1.4B, das Autohaus says. Surprise! The Boys from Stuttgart predict it will be worse in 2009.

Success Insight: Honda’s ultra fuel-efficient hybrid Insight hatchback has barely been on sale for 10 days and it’s already flying out of the door, the Nikkei [sub] says. More that 10k units have been sold, double the company’s monthly sales goal. Price has something to do with it. The base Insight retails for 1,890,000 yen [approximately $20,500 as of 2/17/09], compared with 2,331,000 yen [approximately $25,300 as of 2/17/09] for the base model of Toyota Prius.

Fewer Japanese cars: The eight Japanese passenger-car manufacturers expect to sell a total of 19.4m vehicles worldwide in the current fiscal year through March 31, down 13 percent from the previous year, the Nikkei [sub] reports. Overseas sales are seen falling 17 percent, while domestic Japanese sales are projected to dip 11 percent to 4.29m.

Honda hao: Honda joins the chorus of automakers reporting good January sales in China. Honda Motor said its sales in China in January rose 16.8 percent to 38,022 units from 32,564 units a year earlier, the Nikkei [sub] says. Sales by Guangzhou Honda Automobile Co., Honda’s 50-50 joint venture with Guangzhou Automobile Group Co., rose 29.5 percent.

Ho-HUMMER: Sichuan Auto Industry Group Co, a small automaker in southwestern China, has denied a media report that it is in talks to buy General Motors’ HUMMER brand, Gasgoo reports. Bloomberg reported yesterday that Sichuan Auto was considering a $500M bid for GM’s HUMMER line. “It’s a complete rumor. We have never had discussions with GM, nor are we interested in HUMMER,” said an executive of Sichuan Auto. “We have no energy to consider making bids for foreign companies; we’re too busy running our own business,” said an assistant to the general manager of the company.

Changan at the doors: Chang’an Automobile, the Chinese carmaker that has joint ventures in China with Ford, Mazda and Suzuki, has signed an agreement in Mexico with Grupo Hispanoamericano Autopark for the manufacture and marketing of Changan cars in the region, Gasgoo says. Could come in handy for Changan’s bid for Volvo.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • TireGuy TireGuy on Feb 17, 2009

    Jared: as far as I understand, the idea of the European Works Council is that Opel/Vauxhall and Saab shall be sold together as one European operation. Saab on its own has near to no chance of survival.

  • Tom Tom on Feb 17, 2009

    Actually, the way I understood it, they don't want Saab to tag along. I guess Saab is gone.

  • Honda1 The FJB Inflation Reduction Act will end up causing more inflation down the road, fact! Go ahead and flame me libbies, get back to me in a few years!
  • Cprescott Fisker is another brand that Heir Yutz has killed.
  • Dwford Every country is allowed to have trade restrictions except the US.
  • 1995 SC Are there any mitigation systems that would have prevented this though? We had a ship hit a bridge in Jacksonville a few years back and it was basically dumb luck it didn't collapse. This looked like a direct hit.
  • Cprescott Oh, well.
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