VW Plans New, As-Yet-Unamed Seven-Seat Ute
With U.S. dealers complaining that VW's new Tiguan SUV is too small and too expensive, the Boys from Wolfsburg are planning to launch a new Passat-based ute. Autocar reports that the new seven-seater will slot between the Tiguan and the Touareg, with Volvo's new XC60 as its main competitor. VW opted against doing a Nissan Quashqai +2 style stretch of the Tiguan or an Audi Q5 reskin in favor of adapting a next-generation Passat platform. We're talking shared components (especially with the Golf), transverse engines and the possibility of Skoda and Seat versions. Volkswagen has dispatched a crack team of marketers to scour the globe for the weirdest names the planet has to offer. (They set the bar with "Tiguan.") Any suggestions?
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All that VW needs to do to find oddball names is to take a trip to Ikea. Start with Lack, Ektorp, Gullhomen, and Leksvik as candidates.
Tiguan? How about Tiguoff? Or should it be Tick-u-off?
I'm hoping for something tasteless. "Volkswagen Panzer. The most lebensraum in it's class"
My suggestion would be VW Guglhupf, because it's a piece of cake, sounds remotely new-economy Googlish, and was the Führer's favorite desert.