VW Hearts BYD

Bertel Schmitt
by Bertel Schmitt

Whoever has been on the inside of Volkswagen knows that they are devout skeptics when it comes to alternative energies. Sure, they do some token research into hydrogen and hybrids to give the blue VW logo a greener hue, but deep in their hydrocarbon pumping hearts, they are devoted pistonhardheads. The aggressive incremental improvement of internal combustion has been their true strategy. Under the “ BlueMotion” moniker, they tweak existing technology to wring every last drop of gas (or diesel) out of it. So far, the conservative (and conserving) strategy has succeeded: The new BlueMotion Golf VI, fitted with a peppy 1.6L TDI oil-burning engine, gets 61.9 mpg, handily beating the 2010 EPA 51/48/50 mpg numbers of Toyota’s third gen Prius (YMMV, as you well know.) Suddenly, Wolfsburgologists are registering a change in VeeDub’s secretive Forschung und Entwicklungs Abteilung (R&D Dept., see picture above.)

Followers of Volkswagen have noted alliances with battery makers such as Sanyo and Toshiba.

Last week, Wang Chuanfu, Chairman of BYD, China’s battery maker and budding EV manufacturer with Buffett backing, came to visit Wolfsburg. Not for a factory tour. According to Automobilwoche [sub], both parties signed a Memorandum Of Understanding. We understand that VW and BYD want to jointly “explore possibilities of cooperation in the sector of hybrid vehicles using lithium batteries.”

Ulrich Hackenberg, chief of VW’s R&D said: “Volkswagen will continue to improve its successful BlueMotion technologies. Hybrid and pure electric vehicles play an increasingly important role in this.” The first sentence wasn’t surprising. The second is. Does Wolfsburg have a change of heart and mind?

It may only be a nod to the Chinese market, which is extremely important to VW. Wan Gang, a former Audi engineer in Germany who is now China’s minister of science and technology, has ambitious plans to electrify China’s auto industry. In March, Beijing unveiled an auto-industry plan to create capacity to produce 500,000 “new energy” vehicles, by 2011. According to the New York Times, “China vies to be world’s leader in electric cars.” Which should assuage the fears of the formerly developed markets that China will gobble up all the gas when it starts buying cars in earnest.

Of course, VW wants to have their fair share of this. VW doesn’t make a secret of it. “Particularly for the Chinese market, potential partners such as BYD could support us in quickly expanding our activities,” Hackenberg opined. Unsaid, but obvious: Getting in bed with BYD is probably a better move than Daimler buying 10 percent of a zombie known by the name of Tesla.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Niky Tamayo Niky Tamayo on May 26, 2009

    There's an issue with direct injection diesels in conjunction with biofuels. First heard of this issue last year, as one BMW owner meticulously documented oil dilution on his 1-series over time. Another internet-savvy owner (VW, not BMW, though), who is also a producer, has noted this dilution, and links it to newer emissions systems use after-combustion injection events to clean the exhaust... but the different characteristics of the biofuels prevent them from vaporizing without a compression combustion event... thus washing into the oil. But I think that redesigning these systems with a supplementary injector for the exhaust will eliminate these problems... (EDIT: My interest in this is because I am looking at building a waste-vegetable oil system in our backyard... waste not, want not...)

  • M1EK M1EK on May 27, 2009

    So we're talking about European mileage figures, not verified in the US, on a car that's not just a bit smaller than the Prius (like the Jetta is), but a LOT smaller than the Prius. Strike 48.

  • ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.
  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
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