Tag: zrx

By on October 10, 2019

Trucks make money. A lot of it. Witness the relentless march of average transaction prices, hauled into the stratosphere by all things with a Crew Cab and four-wheel drive. Manufacturers have yet to find the ceiling so, spurred by consumer demand and financial reward, they continue to crank out ever-more outrageous (and expensive) variants.

This time, it isn’t the latest Platinum Southfork Rhodium Kryptonite festival of leather and wood. Chevy, keen to take some of Ford’s lunch, has been rumoured to be building a true competitor to the mighty F-150 Raptor. The race truck you see here is the best indication yet that someone on the Silverado team has dirt under their fingernails.

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