By on September 29, 2021

Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA.

It was called Project Genesis, and like WiLL, it didn’t go well.

(Read More…)

By on September 10, 2012

A hot tip from a few friends in my generational cohort, the ones who don’t drive or have any interest in motoring. They all love this ad for the Dodge Dart and encouraged me to check it out.

(Read More…)

By on March 23, 2012

“We tried to teach dealers how to calibrate conversations,” Mr. Martin said. “Stop trying to be cool and give them the fist pump. They can tell you don’t get it.

Journalism profs would admonish us for “burying the lede”, or hiding the most important information way down in the story, rather than putting it at the front where it’s easily accessible. Amy Chozick of the New York Times put that gem at the very end of her article on how General Motors is hiring consultants from MTV, including Ross Martin, quoted above, to help their brand connect with young people. Mr. Martin, take your own advice.

(Read More…)

By on January 19, 2012

Since many of you old-timers see us young folks as self-absorbed brats, I decided I wouldn’t spam TTAC with my “angry young man” rants too often – but today is a special case, with the results of a Deloitte study on Gen Y being released. As you’d guess, they are about as accurate as Toyota’s notion that consumers aged 18-30 would want to buy boxy subcompacts that they can customize.

(Read More…)

Recent Comments

  • JD-Shifty: ” The relative strength of a traditional Army is not a huge factor in Guerilla Warfare…or did you...
  • Art Vandelay: The relative strength of a traditional Army is not a huge factor in Guerilla Warfare…or did you...
  • Lou_BC: Canada fully vaccinated 83% of total population. COVID-19 deaths 32,295 or 85 per 100,000 people (total...
  • mikey: Carlson Fan ….I hear ya !!…I should revise that to “too big for an aging boomer to drive...
  • Carlson Fan: “Just what we need, bigger, faster ego-mobiles.” Still no where near as bad as a MB G-Wagon....

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber