By on March 26, 2012

The 2012 Yaris! It’s a car! That might sound like the strangest marketing claim for a new car ever, but if you dig deeper it is Toyota’s attempt at saying “OK, we get it.” Why? Because Toyota, like most manufacturers, has had trouble staying on message with basic transportation. Need proof? Look no further than the Corolla. The Corolla was a small, cheap and cheerful vehicle that has since grown into a 15-foot long sedan that weighs almost 3,000lbs and can reach $20,000 with options. No matter how nice a Corolla might be, cheap to buy it isn’t.

(Read More…)

Recent Comments

  • theflyersfan: Of the three new extended length episodes, this one felt the most like old Top Gear. I really enjoyed...
  • SCE to AUX: Eeks. I can’t imagine living with a few hundred gallons of gas near my garage – not to...
  • sirwired: I very much doubt that people aren’t signing up for trucking jobs again because “the general...
  • sckid213: Mitsu should put inclinometers in each of their new crossovers (Eclipse Cross, Outlander, etc.). At least...
  • Matt Posky: I’m right there with you and feel like there’s been a deficit of quick, unassuming cars of...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber