Tag: XM Radio

By on September 25, 2018

GM marketplace

General Motors has begun surveying how its drivers experience in-car multimedia, specifically the radio, as part of its new strategy to track customer habits and maximize the profitability of information. With 4G LTE WiFi connectivity now featured inside millions of GM vehicles, the automaker believes technology can be used to fine tune its future marketing strategies.

While an invaluable insight tool for advertisers, it’s also the perfect example of the kind of thing we’ve been complaining about for the last couple of years. General Motors is leaning into Big Data as hard as possible, meaning your personal information could soon be on the line — if it isn’t already.  (Read More…)

Recent Comments

  • ToolGuy: “Kay, my father’s way of doing things is over… it’s finished. Even he knows that. I...
  • 28-Cars-Later: Weren’t you espousing some sort of political tripe recently?
  • Vulpine: @el scotto: I never owned a Mustang. I worked in the back seat of a Cutlass Supreme… when it...
  • msquare: Comparing a Fiero to a Corvette is like comparing a Toyota MR2 to a Supra. Same manufacturer, both sporty...
  • msquare: You could. But by that point the Cimarron was a footnote. Somebody had the idea of making Cadillac into a...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber