By on September 8, 2017

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BMW spent a good portion of this week ensuring the public that it is an aggressively forward-thinking brand with a clear plan for mobility and electrification. However, it took things a step further by letting the upcoming Frankfurt Motor Show patrons know it’s offering “a whole new take on luxury” with its X7 iPerformance Concept.

Clearly assembled in a manner designed to embrace futurism and highlight its proposed electrified drivetrain, the X7 is unnecessarily odd-looking. The sculpted body could be handsome, had some designer decided not to accent it with gregarious chrome trim inlayed at right angles. Likewise, the brand’s signature kidney grille seems to have gone off the rails completely. BMW admits the styling aspect “hogs the attention” and urges us to “look at it again” so that we might truly understand the vibrancy and class it exudes.

You’re welcome to humor them, but we found even a fifth look didn’t remedy the situation. The grille remains an oversized eyesore, begging to be toned down. Thankfully, there’s more going on here than an overcooked exterior. The X7 Concept introduces an important third row to BMW’s sport-utility lineup, as well as a plug-in hybridized powerplant with twin turbochargers.

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