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There are several truths in this world: death, taxes, and the profitability of pickup trucks. General Motors has shown us several iterations of its 2019 half-tons since they dropped one from the sky at Texas Motor Speedway in December, despite the trucks not being scheduled to be found on dealer lots until this fall.

Now, GMC is rolling out another trim of its Sierra cash machine, the Elevation. Think of it as a color-keyed whip that can be opted with an “off-road lite” package. One thing’s for sure: fans of the brand will be spoilt for choice when the new truck appears in showrooms.

And, oh yeah, it’ll come standard with a 310 horsepower inline-four. Will truck buyers embrace a machine with half the traditional cylinder count?