BMW revealed the production version of the iX3 crossover this week, adhering as closely to the 2018 concept as possible. More aerodynamic than your standard X3 and adorned with visual cues hinting at its status as a zero-emissions vehicle, Bavaria’s newest electric seems adequate transportation for those with modest expectations.
But this is supposed to be the first vehicle in the brand’s upcoming product offensive, a strategy aimed at helping it transition into the next Tesla or whatever fantasy scenario corporate leadership has deluded themselves into. Forget the i3 — this is what it looks like when BMW gets serious about electrification. That’s the marketing line being used to stir interest, at least. However, it starts to unravel a bit when you look at the vehicle’s capabilities and planned trajectory. (Read More…)
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