By on October 5, 2021

There’s a new automotive trend afoot, one where industry giants alter their iconic corporate logos so they’ll play better in a digital environment. Shadows and color gradients designed to give an image depth don’t always pop on a cheap screen the way they might on the glossy piece of paper and have encouraged manufacturers to transmission to flat, monochromatic icons that look bad everywhere.

But consistency isn’t the only reason to change logos. It’s also an opportunity to signal to customers that you’re evolving as a brand, which is why so many companies have associated their new iconography with the pivot toward electric vehicles. General Motors, recently ditched the logo it’s been using (more or less) unchanged since 1964 for a Bizarro World alternative that swaps the color pallet and makes the letters lowercase. Now it’s modernizing the emblem to be used for Cadillac’s electrified products until they gradually supplant the entire lineup.  (Read More…)

Recent Comments

  • jkross22: Not sure what to make of the power output. It’s pretty weak compared to its primary competitors and...
  • 28-Cars-Later: Looks like we got ourselves a blasphemer. The LIM was an issue with the Series II and DexCool aka...
  • ToolGuy: This is how much I know about diesel pickups… -holds forefinger and thumb at 10mm gap-. But I do know...
  • dal20402: If you’re using the truck commercially, then the fuel economy over a couple of years is enough to pay...
  • FreedMike: Well, yeah, each car will have its’ strengths and weaknesses, but assuming they all have acceptable...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber