By on July 10, 2018

The women of Saudi Arabia have been under a strict no-driving ban for the last 61 years but, thanks to a decree by King Salman, they’re back behind the wheel. Getting to that point was not easy, however. Leading up to the ban’s repeal, female activists spent years driving against the law in protest and speaking out for their right to do so. Among them was prominent women’s rights activist and retired professor Sahar Hasan Nasif, who was arrested in 2013 after posting a video of herself driving.

Ford, which has taken an interest in the cause, promised her a new Mustang after it was announced Salman would give women the right to drive and apply for a license without a male guardian. The new laws came into effect on June 24th, and Ford shipped the vehicle to a dealership in Jeddah.

Nasif tweeted previously that the Mustang was her favorite vehicle and that she was excited to purchase a yellow example when the time came, prompting Ford to give her one on the house.  (Read More…)

By on January 16, 2018

Frankfurt Auto Show 2016

Every year about 5,000 people are credentialed as media to cover the big NAIAS, better known outside the industry as the Detroit auto show, and every year there are articles written about whether or not auto shows are a relic of the pre-internet past of printed magazines and their lead times.

When new product information can be instantly transmitted directly to potential customers, who needs to cater to jaded journosaurs, soon to be extinct? When new product information can be teased and leaked to build buzz on social media months ahead of any physical reveal, who needs an actual physical car show? Even for the automotive journalists, there is less excitement with each big auto show, a sense of deja vu.

Women in Saudi Arabia haven’t yet had a chance to become jaded about car shows. That’s because as the automotive (and other) journalists were starting to arrive in Detroit, the first car show ever for Saudi women was being held in Jeddah, Saudi Arabia. (Read More…)

By on September 27, 2017

saudi driving

Saudi Arabia doesn’t have what one might call a “progressive mindset” toward women. The ultra-conservative country is, however, attempting to improve its global image by finally giving them the right to drive. Announced in a royal decree over state television and in a simultaneous media event in Washington, Saudi Arabia says it will let drivers of the female persuasion use roadways in June of 2018.

Rights groups and Saudi activists have long campaigned for the overturn of the country’s driving ban; some women have even been arrested and jailed for defying the prohibition and taking the wheel. In 2014, one woman was detained for 73 days after two women crossed the border from the United Arab Emirates.

However, the fact that women can soon drive in Saudi Arabia doesn’t mean they will. Concerns remain that religious leaders and husbands will still attempt to forbid women from getting behind the wheel of an automobile. (Read More…)

By on May 19, 2015

McLaren MP4-12C Circa January 2012

Those dealing in luxury vehicles and high-performance exotics may need to improve their relations with women soon, as more women seek such wares.

(Read More…)

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