#w-body

In 1991, consumers could purchase one of several affordable midsize coupes of low-medium equipment, low-medium quality, and upper-middle levels of style.

Let’s talk Lumina Z34.

The W-Body Chevrolet Impala, so beloved by the horribly biased, anti-Detroit, anti-GM staff and readership of TTAC, will live on for one more year, as a fleet vehicle dubbed the “Impala Limited”.

A funny thing happened while reading the comments on Monday’s CTS-V coupe design study: I recalled that car design students are brands unto themselves, complete with perception gaps. I was certainly a Yugo, no “gap” needed. Others were solid BMWs, most of the time. We had a few Ferraris, even if they performed like every other Corvette in class. And there’s the rub: just because a “Ferrari” makes something great looking, did they make the best concept in the class? Is a flashy rendering really that great, if it will never make production without a truckload of compromise?

With that in mind, walk about 100 yards with me from our last case study. Behold: another radical GM coupe on the same lot.

As much as we all like the CTS-V coupe for merely existing, it is sorely lacking in ATD. (Attention To Detail) If you want to rally around the General for making a coupe with brass balls and brilliant ATD, well, you could do much worse than the 1989 Oldsmobile Cutlass Supreme.