#vw

Audi recently announced a new, super luxurious version of its largest sedan, and it’ll wear some branding not seen in a very long time. Wake up Horch, it’s 2022.

Back in February, there was some buzz that Volkswagen Group was seriously considering spinning off the Porsche brand or at the very least listing it on the stock exchange. While the rumors technically go back further than that, it wasn’t until early 2021 that outlets started citing anonymous sources claiming VW felt it had become too bloated with brands and wanted to shake loose some money whilst streamlining the organization.

Not so, says Volkswagen CEO Herbert Diess. It always seemed suspect that the manufacturer would offload what has consistently become one of its most profitable brands, though an IPO didn’t seem out of the question considering how ridiculously well it has worked for other entities underpinned by hype (valid or otherwise). Diess has indicated that neither scenario looks plausible anymore, stating that VW isn’t all that interested in surrendering any amount of control right now.

Like the rest of the world, the automotive industry is currently living in two distinct realities. Labor unions and part suppliers have been sounding the alarm that electric vehicles will require far fewer hands to manufacture and will ultimately lead to their demise. But battery firms, establishment politicians, and most automakers have claimed that transitioning to EVs is entirely necessary and will result in there being a surge of high-paying jobs to replace those lost.

Then there are claims you can’t quite wrap your head around, like the one Volkswagen CEO Herbert Diess reportedly made to the supervisory board in September. The Diess Man asserted that VW would lose 30,000 jobs if it transitioned too slowly to electrics, framing the situation around Tesla arriving in Germany and fresh competition from Chinese manufacturers. While it’s certainly possible that VW could take a hit as its rivals move on Europe, the premise that it’s going to cost the business jobs is sort of bewildering when just about every analyst agrees that electrification will result in a leaner workforce across the board.

While I often criticize manufacturers, I try to remain sympathetic to their collective plight. Despite being multinational corporations that typically lack accountability, they’re still businesses that need to turn a profit to maintain their existence and are constantly coping with fluid regulatory rules or social pressures. That’s one reason why green initiatives are often more about optics and money than achieving any tangible environmental goals.

But not adhering to cultural dogmas can have real ramifications, as BMW and Daimler recently found out. The companies are being sued in their native Germany for allegedly failing to meet carbon reduction targets and not setting an official date to abolish the internal combustion engine.

Today’s Rare Ride is the second vehicle in the series designed by French coachbuilder Heuliez, and was a one-off as part of a Porsche 914 styling competition.

Volkswagen is in the midst of remaking its SUV lineup.

Just in the past few years the company has added a five-seat version of the Atlas – the Atlas Cross Sport – as well as adding the Taos small SUV and the ID.4 EV. Now the venerable Tiguan, which was the veteran of the group, has gone under the knife.

There’s new hotness in the compact-car segment, especially among the sportier models.

Since Volkswagen has two compact models — the mainstream Jetta and the spiced-up Jetta GLI — it probably can’t sit idly by in a year in which Subaru drops a new WRX, the Honda Civic is all-new (with sporty versions coming soon), and Hyundai has taken the wraps off the Elantra N sport sedan. An Acura Integra is also on the way, and it might be priced in the same range.

That makes it time for a refresh.

If you’ve set sights on driving home a new Volkswagen Taos today, best cool your jets. According to a report by Automotive News, the model is under a stop-sale order by the National Highway Traffic Safety Administration.

Well, all-wheel-drive models are, anyway.

Not long ago, Rare Rides featured the Gurgel XEF, a Brazilian microcar of luxurious intent that was styled like a contemporary Mercedes-Benz, and based on a Volkswagen. Today’s Rare Ride is a very different Brazilian take on the same basic bones.

Say hello to the Renha Formigão.

Audi is discontinuing the A1, citing Europe’s regulatory landscape as the main cause. Eager to limit the amount of CO2 coming out of tailpipes, the European Union has placed strict limits on petroleum-powered passenger vehicles. For Audi, the price of manufacturing a subcompact automobile-dependent upon internal combustion is getting too high. Installing a smaller motor would negatively impact drivability while slotting in a hybrid powertrain means more R&D costs and jacking up the MSRP to a point where consumers might lose interest.

There’s just not much incentive to build small, efficient vehicles when the profit margins have been made razor thin and people aren’t buying them in great numbers. And this is a lesson that’s being learned by all automakers, not just those associated to Volkswagen Group.

In the concluding chapter of the Volkswagen Golf Sportwagen story the other day, I was asked by a frequent commenter to share some of the things I liked or would miss about the Golf now that it’s gone away. I’m thinking of those things now as I view its dealer listing, recently updated with many photos. They never did replace the cargo area trim panels, I can see the scratches from here!

The appointment was made, and the Golf was in the shop for the headliner fixes and trim panel repairs after a most irritating morning appointment to trade keys. The same thoughts kept returning to mind continually, forcing me to consider a salient point: Did I want to continue with this sort of ownership experience years into the future?

Short answer? No.

Last we left off in the Golf Sportwagen Ultimate Decision story, the appointment was set for corrections on the headliner and panel issues I’d pointed out as a result of the headliner service. A late June morning, already a hot and muggy day. Your author is seen waiting by the door.

In our last installment of the Volkswagen Golf Sportwagen saga, I’d received the Golf back with some issues after its second headliner replacement in less than two years.

Let’s pick up from there, shall we? Today is Part I of… we’ll see how many.

According to a report in Automotive News, Volkswagen Auto Group is about to sell its stake in Electrify America, a company that builds chargers for electric vehicles.