By on April 2, 2018

Image: VW of America

Volkswagen’s Atlas Tanoak concept was one of the few interesting products to emerge from last week’s New York auto show, but the Atlas-based pickup remains a one-off for now. The automaker plans to judge consumer interest before making a decision to scrap the idea or sign off on a production version. Naturally, with VW staking it’s U.S. fortunes on light trucks, the volume-seeking company would like to get as much mileage out of its Atlas architecture as possible. See the two-row  Atlas Cross Sport for Exhibit B.

But does the Tanoak’s future hinge on Americans expressing an overwhelming desire for a VW truck? Not entirely. (Read More…)

By on March 29, 2018

VW

So, who’s excited about the mere possibility of purchasing a German pickup in the relatively near future? Let’s see a show of hands.

Volkswagen says it will build the Atlas Tanoak (pronounced “tan-oke” — unless you’re German, apparently) if the American buying public plays nice. If head office feels good vibes from the concept vehicle’s appearance at the New York International Auto Show, there’ll be a relatively butch-looking new unibody pickup tossed into the midsize market.

Will you be one of the showroom denizens kicking the tires on a Tanoak? While the production version, if built, contains plenty of unknowns — price, payload, practicality — there’s plenty to go on from Wednesday’s unveiling. Maybe a rundown of its would-be rivals is in order. (Read More…)

By on March 28, 2018

Image: VW of America

We told you the other day that Volkswagen planned to dangle a carrot in front of American consumers. Well, here it is. Like what you see? If you do, Volkswagen wants to know about it, as this Atlas Tanoak concept truck could become a reality — provided enough people feel the same as you.

Eager to gain a stronger foothold in the U.S. light truck market, VW would love to market a unibody pickup built off a lengthened version of its Atlas platform. Unlike the crossover market, however, truck buyers can be fickle. Tribal, even. Does the midsize Tanoak have what it takes to mix it up with the likes of Ford, Chevrolet, Nissan, and Toyota? (Read More…)

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