By on January 4, 2018

2017 Volkswagen Amarok, Image: Volkswagen

Amarok. The worst sounds mystical, conjuring up images of hairy Ice Age beasts and the grizzled 24-year-old grandfathers who once hunted them. Amarok also refers to a midsize Volkswagen pickup that’s built in Argentina and sold overseas, a pickup the automaker now wants to trademark in the United States.

Is this the first step towards Volkswagen — or a partner — joining the midsize pickup fray in America, or simply a “just in case” exercise? Volkswagen’s not saying. However, looking at the overall midsize pickup segment, is there really a case to be made for a new player, especially when there’s already a Ford Ranger on the way? (Read More…)

By on August 31, 2012

 

Ford Ranger. Volkswagen Amarok. Toyota Hilux. Chevrolet…err…Holden Colorado. These are the mid-size pickups that are unavailable to us Americans, a once thriving segment now hollowed out by market economics and unfavorable CAFE regulations. But the crew at PickupTrucks.com managed to wrangle the four up in Australia, and pick a winner in the segment. Read all about it here. We won’t spoil the surprise.

By on June 1, 2012

 

With news of Volkswagen apparently considering the Amarok pickup for sale in Canada comes the strange sense of deja vu that us socialist Northerners get whenever an enticing, not-sold-in-America product is discussed.

(Read More…)

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