By on December 24, 2009

At least now we know how Saab will die. But Spyker CEO Victor Muller’s unfortunate choice of metaphors isn’t the only indication in his interview with the WSJ Deal Journal that Saab will die on the operating table. Take, for example, his answer to the question “Why does Spyker want to buy Saab?”

Saab has 1,100 dealers world-wide. If we sold Spykers in just 5% of those dealers, we would be tripling our distribution base. Saab also has access to technologies that would be ideal for Spyker, such as an all-wheel drive system. Also, a company that should sell 100,000 cars a year has very high purchasing power and get parts cheaper than a company that wants to make 100 cars a year.

Emphasis on wants to make 100 cars per year (they sold fewer than 50 last year). And yet, somehow Muller “hopes to model a Saab acquisition after Audi’s successful take over of Lamborghini in 1997.” Except that Saab ain’t Lambo and Spyker ain’t exactly Audi. Meanwhile, Muller also seems to think that Saab can survive on “quirk” alone, and he does some confused back-pedaling on his racially-charged statements about Saab and Spyker. The saga continues. (Read More…)

By on December 4, 2009

Sigh. (courtesy:gtspirit.com)

It’s true, we [the Netherlands and Sweden] are small northern countries. We don’t have big German conglomerates to help us out. I just felt like we have to stand together because we’re the same people, we have the same DNA.

Spyker CEO Victor Muller explains his firm’s racially-charged interest in Saab to the LA Times‘ Dan Neil, while somehow managing to avoid any reference to Chris Bangle. Does this mean Muller is OK leaving Saab production in Sweden as a term for the European Investment Bank Loan?

Absolutely. As a matter of principle. The only truly authentic thing about a brand is provenance. The [Porsche] Boxster is built in Finland, OK, no problem. But could they be built in Mumbai? Sure, they’d be 20% cheaper but nobody would buy it.

Sigh. Given Muller’s soft spot for ethnicity-based branding and the sale of 9-5 tooling to China’s BAIC, we’re going to guess that the Saab-Spyker deal isn’t going to work out so well. [Hat Tip: Thor Johnsen]

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