By on October 14, 2019

There are plenty of ways to get free gasoline. Unfortunately, most require you to become uncomfortably intimate with advertising to reap any rewards. Converting your vehicle into a mobile billboard for a brand is a good way to convince said brand to foot your monthly gas bill. But you can also sit through hours of digital surveys or ads to encourage companies to part with fuel cards. Either way, it’s free go juice — with a catch.

Volta Industries is attempting to duplicate this model for EV charging, without the need for middle men. The company will allot a certain amount of electric charge time to customers willing to interact with “embedded advertisements” occupying high-end retail zones. While the company has promoted this business model for several years, it only entered our peripheral vision in recent months after securing investments and solidifying its plans.

Despite the phrase “if you’re getting something for free, you are the product” being around since at least the 1970s, it’s infinitely applicable here.  (Read More…)

Recent Comments

  • CaddyDaddy: HDC, did your Bro head to South Florida for the less taxes and more space, but will continue to vote like...
  • NormSV650: Find another company that is leading ICE to EV like GM is.
  • Scoutdude: Because Ford dropped the Mercury brand name in Canada it is both a Ford and a Mercury as is the Grand...
  • highdesertcat: Arthur, keep in mind that Americans always get what they deserve, because we vote for it. And we have...
  • -Nate: Thanx ! . I saw that movie in 1968 or so, I wish I could find it on TCM or something… -Nate

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber