By on October 14, 2019

There are plenty of ways to get free gasoline. Unfortunately, most require you to become uncomfortably intimate with advertising to reap any rewards. Converting your vehicle into a mobile billboard for a brand is a good way to convince said brand to foot your monthly gas bill. But you can also sit through hours of digital surveys or ads to encourage companies to part with fuel cards. Either way, it’s free go juice — with a catch.

Volta Industries is attempting to duplicate this model for EV charging, without the need for middle men. The company will allot a certain amount of electric charge time to customers willing to interact with “embedded advertisements” occupying high-end retail zones. While the company has promoted this business model for several years, it only entered our peripheral vision in recent months after securing investments and solidifying its plans.

Despite the phrase “if you’re getting something for free, you are the product” being around since at least the 1970s, it’s infinitely applicable here.  (Read More…)

Recent Comments

  • slavuta: This guy is very respected in Russia. They consider him, last american who understood Russia.
  • Jeff S: I could see a Maverick EV truck priced not much more than the base Maverick.
  • Oberkanone: LandCruiser 70 is the best Toyota truck. Offer it with the 3.5L twin turbo.
  • Oberkanone: T-100 was a great truck. It was 7/8 full size. Missed opportunity for one of the manufacturers to compete...
  • Lou_BC: @Luke42 – I rarely ever see anyone under 55 years old on a Harley. They have the attitude that anything...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber