Volvo to Implement 'Mixed-reality' Development Tool

Like all automakers, Volvo is keen to promote itself as a cutting-edge manufacturer, and now has a new tool in its arsenal to impress tech-obsessed shareholders. Thanks to a corporate partnership with Varjo, the brand says it will begin implementing the latest in VR headsets to help streamline development. However, Volvo’s plan is more concerned with augmenting our existing realities than creating new ones.

By using Varjo’s new XR-1 headset, the automaker believes it can manufacture plausible portions of augmented reality littered with virtual obstacles and encounters that are as real to the driver as they would be to the car — without putting either in any legitimate danger. This is ultimately supposed to allow the company to effectively test real vehicles sporting autonomous hardware while subjecting living subjects to the same experience. But the full depth of these simulations has yet to be explored.

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  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
  • Michael S6 Nissan seems to be doing well at the low end of the market with their small cars and cuv. Competitiveness evaporates as you move up to larger size cars and suvs.
  • Cprescott As long as they infest their products with CVT's, there is no reason to buy their products. Nissan's execution of CVT's is lackluster on a good day - not dependable and bad in experience of use. The brand has become like Mitsubishi - will sell to anyone with a pulse to get financed.
  • Lorenzo I'd like to believe, I want to believe, having had good FoMoCo vehicles - my aunt's old 1956 Fairlane, 1963 Falcon, 1968 Montego - but if Jim Farley is saying it, I can't believe it. It's been said that he goes with whatever the last person he talked to suggested. That's not the kind of guy you want running a $180 billion dollar company.