Tag: unveilings

By on November 22, 2019

Taking a moment away from my cheese sandwich, I looked at the countdown. Only four more minutes. Four minutes were all that separated me from Tesla Motors’ live unveiling of Cybertruck. Another bite while I checked my phone messages; just two minutes left now. Dear Lord, was I ready? Needing to calm myself, I poured a glass of cold water, drinking most of it before splashing a bit on my face. Thirty seconds. Things were serious now. Pretty soon, Elon Musk was going to appear and change the face of motoring once again. This will be the automotive announcement by which all others will be measured for weeks.

An ominous horn sounded as my screen illuminated to show me a blood-red stage. This was it. It was like they were announcing the first Terminator. Dark music subsided to a rowdy crowd, as a hologram told us we were addicted to oil. The solution? Cybertruck. Fashionable. Functional. Electric. Elon Musk walked out on stage like God Himself. Everyone started screaming. Humble, he chatted briefly with the front row.

“We need something different,” said after accusing all other truck models to be largely indistinguishable.

Then Cybertruck blasted on stage and I couldn’t believe what I saw.  (Read More…)

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