General Motors Embraces Underemployment With Maven Gig

Car sharing is one of the cornerstones of automakers’ newfound focus on mobility solutions. It’s a brave new world for vehicle manufacturers, but it’s also a brave new world for consumers. With roughly 22 million American’s underemployed — that’s people with jobs that don’t provide adequate income, full-time hours, or exist outside the hire’s experience/education — many people have taken on part-time work to fill in the gaps.

Taking advantage of this unique workforce, Maven, General Motors’ mobility arm, is launching Maven Gig, providing part-timers with weekly access to its fleet of Bolt EVs. Gig functions similarly to Maven City and GM’s Express Drive partnership with Lyft, but is specifically designed for renters who don’t own a vehicle and might want to spend a week delivering pizza or working for a ride-hailing service on an extremely limited basis.

An interesting idea, but a bit of an odd duck at $229 a week. GM is pitching it as a way to “enable freelancers to earn income through multiple sources.”

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  • Jeff Corey, Thanks again for this series on the Eldorado.
  • AZFelix If I ever buy a GM product, this will be the one.
  • IBx1 Everyone in the working class (if you’re not in the obscenely wealthy capital class and you perform work for money you’re working class) should unionize.
  • Jrhurren Legend
  • Ltcmgm78 Imagine the feeling of fulfillment he must have when he looks upon all the improvements to the Corvette over time!