By on April 4, 2018

2017 Nissan Frontier King Cab - Image: Nissan

With an extra selling day compared to the March that came before it, last month saw U.S. new vehicle buyers continue doing what they’ve done for years. By that, we mean snap up trucks and SUVs like it’s going out of style. (There’s no indication it’s going out of style.)

According to figures from Autodata, truck and SUV sales rose 16.3 percent in the U.S., year over year, while traditional passenger cars continued to fade from the minds of new vehicle buyers. That segment declined 9.2 percent, year over year.

Monthly sales figures can be fickle, which is apparently the reason for General Motors’ switch to quarterly sales reports starting next month, but we prefer receiving data more often. And last month’s data paints a very different picture than February’s. Leaving SUVs aside, which pickups soared in March? (Read More…)

By on March 1, 2018

Ford F-250 Lariat

As we told you earlier this afternoon, two of the Detroit Three automakers posted significant year-over-year U.S. sales decreases last month. Ford Motor Company and General Motors both saw American sales volume sink by 6.9 percent. While passenger cars both low-end and premium can usually take the blame for any sales decrease, general wisdom says buyers will gravitate in equal numbers towards SUVs, crossovers, and trucks, cancelling out most, if not all, of the sales exodus.

This isn’t always true. In February’s case, Ford can lay some of the blame at the foot of its best-selling crossover, while GM can finger its full-size truck lineup. Ford Escape sales sank 23.9 percent in February, year over year — a loss making up roughly three-quarters of Ford’s missing vehicles. As customers await new versions of the Chevrolet Silverado and GMC Sierra, the aged models brought in fewer buyers than the same month in 2017 — 16.3 and 25.3 percent less, respectively. Like Ford, that’s roughly three-quarters of GM’s missing February volume.

A 15 percent year-over-year decline at the Ram brand — itself awaiting a new half-ton — brings home the importance of pickups in 2018. (Read More…)

By on January 4, 2018

2018 Ford F-150 Lariat FX4 SuperCrew Special Edition

America’s love affair with the pickup truck is about as well kept a secret as the styling of the next Mercedes G-Wagen. Steph talked about mid-sizers this morning, alluding to VW’s new trademark and pontificating if it’s worth the OEM taking a plunge into that segment.

Full-size trucks have no such concerns, of course, with their sales success seemingly as reliable as the sunrise.

(Read More…)

By on November 16, 2017

2017 Toyota Tacoma TRD Pro - Image: ToyotaAs global markets greet new players such as the Mercedes-Benz X-Class and as the North American market prepares to welcome back (later rather than sooner) the Ford Ranger, midsize pickup trucks are no longer making any headway in the United States of America.

In fact, October 2017 sales of five midsize pickup trucks (Tacoma, Colorado, Frontier, Ridgeline, Canyon) declined 4 percent. Given the rapid growth rate of full-size pickup trucks — six nameplates jumped 10 percent in October, year-over-year — it’s not surprising to see midsize truck market share fall. Through the first ten months of 2017, midsize trucks own 16 percent of America’s pickup truck market, down from 17 percent in 2016.

And in October, the midsize category’s share of America’s truck market slid to 15 percent. Is this what Ranger, Raider, Equator, Dakota, and B-Series dreams are made of? (Read More…)

By on October 3, 2017

All-New 2018 Ford F-150 - Image: FordSeptember 2017 sales of pickup trucks rose to the highest level so far this year in the United States, jumping 12 percent to 257,864 units.

Prior to this point, truck sales had grown by less than 4 percent, year-over-year, averaging slightly more than 225,000 monthly units.

September’s big gain was fuelled almost entirely by improvements among the full-size pickup trucks that own 84 percent of America’s pickup truck market. And America’s full-size pickup truck gains were powered in large part by America’s best-selling line of vehicles: the Ford F-Series. (Read More…)

By on September 13, 2017

Nissan Mexico NP300 "New Frontier" - Image: nissan“The dedicated employees here in Canton look forward to building
the next generation of one of the best pickup trucks in America.”
– Steve Marsh, VP Manufacturing, Nissan Canton Vehicle Assembly Plant

Nissan has announced that a next-generation Nissan Frontier will be built in Canton, Mississippi, the same plant that’s been building the nearly 13-year-old second-gen Frontier since 2012.

But the platform on which the next Frontier will be based? And the precise timing of the unveiling and on-sale date?

Still unknown. (Read More…)

By on September 1, 2017

2017 Nissan Frontier King Cab - Image: NissanNoteworthy year-over-year sales declines were reported in August 2017 by the three lowest-volume members of America’s five-strong midsize pickup truck category. As a result, U.S. sales of midsize pickups tumbled 8 percent last month, driving their share of the overall pickup truck category down from 18 percent in August 2016 to 16 percent in August 2017.

The Honda Ridgeline, America’s lowest-volume pickup truck in each of the last two months, reported a 24-percent drop to 2,610 units. For the 2018 model year, Honda will make the all-wheel-drive Ridgeline distinctly less affordable. The GMC Canyon, which persistently and predictably generates far less showroom traffic than its Chevrolet Colorado twin, tumbled by a fifth to 2,698 sales. And the Nissan Frontier, which last year reported its best calendar year results in 15 years, continued its 2017 tumble with a 51-percent plunge to only 4,637 units, its lowest-volume month since January.

But those are low-volume midsize trucks, scarcely relevant in the overall pickup truck scheme. Total pickup truck volume rose 4 percent in August because full-size trucks jumped 6 percent, thanks mainly to the best-selling vehicle line in America: Ford’s F-Series. (Read More…)

By on August 1, 2017

2017 Chevrolet Silverado - Image: ChevroletAmerica’s auto industry is expected to report today its seventh consecutive month of decline, a drop of at least 5 percent based on forecasts and some sharp declines from three of the largest manufacturers: GM, Ford, and FCA.

Incidentally, GM, Ford, and FCA are America’s three biggest sellers of pickup trucks, and for the most part, pickup trucks are allowing a degree of buoyancy at the Detroit Three despite plunging passenger car sales. But after pickup truck sales rose 4 percent through the first-half of 2017, pickup truck sales declined in July 2017. Slightly. Somewhat.

And it was mostly General Motors’ fault. (Read More…)

By on July 5, 2017

2017 Chevrolet Silverado High Country towing - Image: ChevroletMarch 2017 marked just the third occasion in three years in which Fiat Chrysler Automobiles’ Ram P/U line outsold the Chevrolet Silverado in the United States.

One month later, in April, Ram did it again.

Then in May 2017, Ram made it a threepeat, outselling the traditional No. 2 pickup truck in America by more than 1,000 units. By the end of May, the Silverado was only 5,055 sales ahead of the Ram on year-to-date terms, a narrow gap which served to highlight the possibility that the Ram could outsell the Silverado for the first time ever in calendar year 2017.

But June 2017 marked an end to Ram’s party, at least for the time being. General Motors reported 50,515 Chevrolet Silverado sales in June, a 2-percent year-over-year uptick and 7,442 more sales than FCA’s Ram truck lineup managed.

How did GM manage to end the trend? By earning less money per truck, naturally. (Read More…)

By on June 14, 2017

2017 Chevrolet Colorado ZR2 - Image: ChevroletGeneral Motors evidently hopes you like the Chevrolet Colorado and GMC Canyon the way they are.

The midsize truck twins, which arrived in second-generation form nearly three years ago, won’t be replaced for another five years.  (Read More…)

By on June 5, 2017

2017 Ram 1500 Rebel Blue Streak, Image: FCA

Ford’s F-Series is the undisputed king of the domestic pickup market. It’s high atop the mountain, looking down upon its rivals as they savagely bludgeon each other with gnarled branches. For years, the majority of that abuse fell on Ram. Then, all of a sudden, 2017 came and Chevrolet ended up with a broken nose. In the primeval battle of truck sales superiority, Chevy’s Silverado no longer occupies the second place position for full-size pickups. Ram does.

Alright, it isn’t quite that dramatic. General Motors’ truck offerings aren’t exclusive to the Silverado and the automaker still outsold Fiat Chrysler when factoring in pickup deliveries from its GMC division. However, we’re counting this as a victory for Ram because FCA needs one — and overtaking Chevy sales isn’t exactly small potatoes. This is a major leap forward for a brand that seemed perpetually in last place.  (Read More…)

By on May 4, 2017

2017 Nissan Titan Crew Cab - Image: Nissan

After improving in 11 consecutive months, U.S. sales of pickup trucks declined 4 percent in April 2017.

8 of the 11 truck nameplates on offer in America sold less often in April 2017 than in April 2016, causing declines in both the dominant full-size pickup truck sector and in the until-this-year burgeoning midsize category.

One month does not a trend make, but April’s downturn didn’t represent the first batch of evidence suggesting a forthcoming pickup truck sales slowdown.

Granted, not all trucks are heading in the same direction.

Nissan Titan sales quadrupled in April 2017. (Read More…)

By on April 6, 2017

2017 Ford F-350 Super Duty King Ranch - Image: Ford

In March 2017, for the second time in three months, the Ford F-Series range generated more total U.S. sales than the entire General Motors pickup truck lineup.

Total F-Series sales jumped 10 percent to 81,330 units in March, a total that far eclipsed the 71,786-unit figure achieved by the Chevrolet Silverado, GMC Sierra, Chevrolet Colorado, and GMC Canyon — combined. The F-Series’ 10-percent jump occurred as GM pickup sales tumbled 13 percent; as the total truck market grew just 2 percent, year-over-year.

The F-Series’ March performance also represented its sixth consecutive monthly improvement, a sign of consistent growth that suggests Ford may well sell 900,000 pickup trucks in 2017.

Moreover, the F-Series’ consistent growth was cemented in March even as midsize pickup sales growth hit the skids.

New Ranger?

Ach, who needs it? (Read More…)

By on March 6, 2017

2017 Toyota Tacoma TRD Pro – Image: Toyota

Nearly two and a half years since General Motors increased the number of offerings in the midsize pickup truck sector by two-thirds, and nine months since Honda revitalized its unique Ridgeline offering, we’re once again in need of new midsize pickup truck nameplates.

America’s pickup truck category began 2017 with a bang, growing by more than 7 percent and easily outpacing an industry that declined by more than 1 percent in the first one-sixth of 2017.

Yet virtually all of that growth — fully 90 percent — was fuelled not by midsize pickups but by the stalwarts: full-size trucks.  (Read More…)

By on February 13, 2017

2017 Nissan Titan King Cab - Image: Nissan

By broadening its lineup, rethinking the dealer approach, and focusing on prime markets, Nissan intends to increase its Titan pickup truck’s share of America’s full-size market to 5 percent.

5 percent. One in twenty trucks. One Titan for every 19 Ford F-Series, Chevrolet Silverado, Ram P/U, GMC Sierra, and Toyota Tundra.

That doesn’t sound so crazy, does it?

Nah, at least until you realize that in 2016, Nissan sold fewer than 22,000 Titans, or slightly less than 1 percent market share. (Read More…)

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