By on March 7, 2010

[Note: This piece first ran in May 2007. It seems particularly relevant again in light of the current Toyota unintended acceleration (UA) situation. But please note that the circumstance that caused the Audi UA may, or may not be very different, depending on the circumstances. In the early eighties, electronic gas pedals and complex engine controls and other interfaces such as with ABS/brakes were still on the horizon. Nevertheless, the rules of physics have not been repealed. And an unknown percentage of Toyota UA events undoubtedly are the result of pedal misapplication. Audi’s near collapse in the American market after this incident remains a painful lesson in the power of the media, the slowness of the NHTSA, and the critical PR choices manufacturers make in the wake of a crisis like this. PN]

When I first heard about the Audi “sudden unintended acceleration” segment on CBS’s 60 Minutes in 1986, I knew instantly that they were blowing smoke. Literally. (Read More…)

Recent Comments

  • FreedMike: “Ford just gave $49K for a bum tranny.” So many ways to read that sentence…
  • SCE to AUX: Quality is Job One – this one. Jobs 2+, who knows.
  • Art Vandelay: Do we know? Would be nice for Ram to break out the New model vs. the old at least with respect to...
  • RSF: Maybe that’s related to the new body 2021 truck. Personally, my current 2016 has close to 90k and has...
  • 28-Cars-Later: Subsidize me with kisses, baby Subsidize me with burning love Subsidize me, put your chains around me...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber