By on March 7, 2010

[Note: This piece first ran in May 2007. It seems particularly relevant again in light of the current Toyota unintended acceleration (UA) situation. But please note that the circumstance that caused the Audi UA may, or may not be very different, depending on the circumstances. In the early eighties, electronic gas pedals and complex engine controls and other interfaces such as with ABS/brakes were still on the horizon. Nevertheless, the rules of physics have not been repealed. And an unknown percentage of Toyota UA events undoubtedly are the result of pedal misapplication. Audi’s near collapse in the American market after this incident remains a painful lesson in the power of the media, the slowness of the NHTSA, and the critical PR choices manufacturers make in the wake of a crisis like this. PN]

When I first heard about the Audi “sudden unintended acceleration” segment on CBS’s 60 Minutes in 1986, I knew instantly that they were blowing smoke. Literally. (Read More…)

Recent Comments

  • ajla: “Motor week recorded a 0-60 mph time of 30 seconds for this vehicle.” Wow, that’s even worse...
  • ja-gti: 5.3 L Jaguar V-12. Smmmooooth power! Sold it to buy my then girlfriend an engagement ring. Best transaction...
  • Matt Posky: Leaking Rump
  • ajla: “6.4L Cadillac” That’s an interesting one.
  • SCE to AUX: Yummy. I think you win today’s prize.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber