By on March 7, 2010

[Note: This piece first ran in May 2007. It seems particularly relevant again in light of the current Toyota unintended acceleration (UA) situation. But please note that the circumstance that caused the Audi UA may, or may not be very different, depending on the circumstances. In the early eighties, electronic gas pedals and complex engine controls and other interfaces such as with ABS/brakes were still on the horizon. Nevertheless, the rules of physics have not been repealed. And an unknown percentage of Toyota UA events undoubtedly are the result of pedal misapplication. Audi’s near collapse in the American market after this incident remains a painful lesson in the power of the media, the slowness of the NHTSA, and the critical PR choices manufacturers make in the wake of a crisis like this. PN]

When I first heard about the Audi “sudden unintended acceleration” segment on CBS’s 60 Minutes in 1986, I knew instantly that they were blowing smoke. Literally. (Read More…)

Recent Comments

  • bullnuke: Agreed, Inside Looking Out. I’m glad my spawn are done with the US public school system and got out...
  • mcs: It’s kind of late to be putting together partnerships. Other companies have their next-gen batteries and...
  • Da Coyote: Given my experience with my Mercedes and its constant electrical problems, I’ll take a bye, thank...
  • redgolf: “What’s the alternative? Biden standing in front of the Ren Cen throwing chips at GM executives like...
  • Crashdaddy430: I’m really much more interested in the brand of chewing gum that you chew when you’re testing the cars.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber