By on April 15, 2020

Image: Steph Willems/TTAC

With a new Lexus NX compact crossover expected to arrive next year, trademark applications on both sides of the Atlantic point to increased powertrain diversity — and more available power for U.S. customers.

Overseas, at least, the little Lexus (but not the littlest Lexus) CUV stands to go even greener. (Read More…)

By on March 13, 2020

2016 Dodge Durango Grille and Badge, Image: © 2016 Bark M./The Truth About Cars

Model names usually remain the property of their original owner. The trademark gets renewed again and again, long after the vehicle bearing the name shuffles into retirement, lest it fall into someone else’s hands.

In this case, three automakers have placed the name somewhere on a vehicle.

That name is Hornet, and recent U.S., Canadian, and Mexican trademark applications show that Fiat Chrysler — and especially the Dodge brand — wants to keep it secure. But why? (Read More…)

By on March 3, 2020

Given the avalanche of new domestic pickups smothering the American marketplace over the past couple of years, you’d be forgiven for forgetting about the Toyota Tundra, last revamped during the latter part of the Bush administration.

And yet, after Ford comes out with a new F-150 later this year and Nissan gets its midsize offering in order, there’ll be a new full-sizer from Toyota. (Read More…)

By on December 12, 2019

While Kia and Hyundai have taken major strides in improving their product lineup, their logos aren’t the prettiest in the industry. This is an extremely shallow way to judge an automobile but, with the companies moving away from their former roles as purveyors of cheap steel, it might be time to freshen up their emblems.

Volkswagen recently did so, and it’s had one of the most consistent logo designs (minus those early swastika/ginfaxi years) you’re ever to come across.

Several trademark applications dated November 26th indicate that Kia might be following suit. The brand has a new design pending with the Korea Intellectual Property Rights Information Service (KIPRIS), and it’s a major departure from the last update.  (Read More…)

By on May 30, 2017

[toyota-ft-4x-concept, Image: Toyota]

A concept vehicle which bowed at April’s New York International Auto Show could adopt a somewhat familiar name if it makes it to production.

Toyota has filed a trademark application for the TJ Cruiser name — a moniker which harkens back to the large, rugged and funky FJ Cruiser of yesteryear. However, if this name does find its way to a production vehicle, don’t expect similar proportions. (Read More…)

By on June 1, 2015

2015 Chevrolet Bolt EV Concept all electric vehicle – front ex

Last week, we reported on the second suspension of Chevrolet’s trademark application for the Bolt nameplate. Said application is now active once again.

(Read More…)

By on May 29, 2015

2015 Chevrolet Bolt EV Concept all electric vehicle – rear ext

For the second time since applying for the name, General Motors has seen its trademark application suspended for the Chevrolet Bolt.

(Read More…)

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