
Verband der Automobilindustrie (VDA), the organizing body of Germany’s International Automobile Exhibition (IAA), has announced it will no longer hold its bi-annual trade show in Frankfurt. Last week, representatives from Berlin, Cologne, Frankfurt, Hamburg, Hanover, Munich and Stuttgart met with VDA to present their concepts for IAA 2021.
Frankfurt has already been taken out of the running, with the group saying the event would no longer take place at the Frankfurt am Main trade fair location after “evaluating all relevant criteria.” Despite being home to the show for decades, attendance has waned, encouraging VDA to examine its options.
Other trade events have undertaken similar changes in an effort to promote turnout amid growing public disinterest. Detroit managed to keep the North American International Auto Show (NAIAS) from leaving town, shifting its timing from January to June. Officially, this was done to allow more opportunities for manufacturers to set up outdoor displays and on-road vehicle demonstrations.
But simply having it take place at a time when Michigan air isn’t bitingly cold is bound to encourage more people to turn up. (Read More…)
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