
With Monday’s announcement of a refreshed 2019 Yaris sedan comes the last shovelful of dirt heaped on Scion’s grave. Toyota has an updated version of the subcompact four-door ready for an official unveiling at this week’s New York International Auto Show, but don’t go looking for that tell-tale “iA” model nameplate. It’s gone.
The complicated history of Toyota’s smallest sedan begins with the automaker’s defunct youth brand, Scion. As the brand grew more confused (and mainstream), Toyota borrowed the recently introduced second-generation Mazda 2 sedan, slapped a Scion badge on it, and rolled out the iA. Mazda had second thoughts about offering the car in this market, making the iA and the CX-3 the only domestic adopters of the car’s platform.
For Scion, grafting a large, unusual grille onto the wee car proved sufficient in de-KODO-ifying the model. During the inaugural 2016 model year, however, Toyota grimly loaded a single round into its shotgun, took the Scion brand behind the barn, and did what it had to do. The two newest Scion models — iA and iM — kept their model names and took up residence in the Yaris and Corolla lineups for 2017, adopting their sibling’s name as a prefix (despite not sharing the same architecture).
Now, both models enter 2019 free of vestigial Scion badging. (Read More…)
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