By on June 2, 2021

corolla cross. Toyota

Toyota is on a product blitz today.

Our man Chris is in Texas today, learning more about what the automaker has planned, and while he eats all the shrimp talks to brand folks about it, I’ll give you the newsier skinny.

(Read More…)

By on February 22, 2021

We closed out last week with a Buy/Drive/Burn entry that covered the three cheapest sedans available in America this year. Nearly all of you decided you’d buy the most expensive of the three, the Hyundai Accent.

Today’s trio are the least expensive trucks on sale today with plain paint, two driven wheels, and steelies. Think you’ll select the most expensive truck of today’s trio for the Buy? Let’s find out.

(Read More…)

By on May 12, 2020

Image: FordThe arrival of a reincarnated Ford Ranger in 2019, along with the debut of the Jeep Gladiator, caused midsize truck market share to climb to a 13-year high in America’s pickup category. In fact, over the span of six years, midsize trucks nearly doubled their share of America’s truck market.

The primary cause of those market share gains, the new Ranger, ended its abbreviated first sales year on the midsize podium roughly 33,000 sales back of the Chevrolet Colorado.

In the early days of 2020, however, the Ford Ranger is running nearly dead even with the Colorado. But no longer is the Ranger driving the midsize pickup truck market forward. The segment’s share of the truck market is backsliding.  (Read More…)

By on March 25, 2020

2020_Tacoma_TRD_Off_Road_01_50A9E609C6722DED1EB517DDEAC1D10E71825716

Here’s a change of pace: something to look forward to! In this instance, it’s a bevy of Toyota products poised to spring forth after this virus thing shuffles beneath the banner of “bad memory.”

The brand that’s shown no shortage of initiative in recent years plans to continue its new product flow, this time focusing more on trucks than cars. (Read More…)

By on January 21, 2020

2020_Tacoma_TRD_Off_Road_01_50A9E609C6722DED1EB517DDEAC1D10E71825716

The perennially popular Toyota Tacoma will move all of its assembly south of the Rio Grande under a recently announced production switch-up.

When the ancient Sequoia full-size SUV enters a new generation, and along with it the Tundra pickup, it won’t stay at its present Princeton, Indiana home. Toyota plans to move Sequoia production southward to Texas, punting Tacoma output to a country that’s no stranger to the midsize pickup. (Read More…)

By on November 1, 2019

If trucks are tools, some are meant for just one job, while others are capable of performing multiple tasks.

Count the 2019 Toyota Tacoma among the latter.

(Read More…)

By on September 17, 2019

Image: Toyota

Toyota Motor Manufacturing Texas is slated to receive a $391 million investment earmarked for streamlined pickup production. The manufacturer wants to merge the Tacoma and Tundra models onto a common platform, something we’ve mentioned in the past, and Toyota’s Tuesday announcement solidifies those rumors.

The new platform is meant to make hybridization easier and provide the basis for the entirety of the automaker’s global truck line — including SUVs like the Sequoia. (Read More…)

By on April 8, 2019

2018 Toyota Tundra 1794 Edition, Image: Steph Willems/TTAC

What is it with all of this pickup news today? Where are all the new sedans?

Oh right.

Anyway, in a burst of efficiency-minded thinking, Toyota is reportedly developing a single truck platform to replace those found beneath the midsize Tacoma and ancient, full-size Tundra. Sources at the automaker say it’s close to completion, and will make its debut beneath the larger of the two vehicles. (Read More…)

By on February 12, 2019

Chicago has proven a sleepy show for news for quite some time now.

This year, however, there was a hint of something stirring. While there still wasn’t a wealth of product news, there was more than normal — and most of it didn’t involve minor trim changes (okay, some of it did).

I wandered the halls at massive McCormick Place last week to take in what was a busier show than normal. Starting with Subaru, here’s my “hot takes” about what I saw on the show floor. Just for the hell of it, let’s embrace a grading gimmick.

(Read More…)

By on February 7, 2019

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Thanks to Toyota’s glacier-like design cycle, the full-sized Sequoia SUV looks largely the same as it did when it rolled off the ark in 2008. With seating for seven, the big body-on-frame rig harkens back to the days when SUVs were unapologetically truck-based. For 2020, the Big T is tossing some of its TRD Pro toys at its house-on-wheels, including a set of dandy internal-bypass Fox shock absorbers.

While they were at it, Toyota engineers took the opportunity to breathe on the hot-selling Tacoma. You’ll have to look closely to see those changes but, if past sales performance is any indication, the company didn’t need to spend much money on a refresh, anyways.

(Read More…)

By on December 14, 2018

Image: Toyota

One year ago, the Nissan Altima, Jeep Grand Cherokee, Nissan Sentra, Toyota Highlander, and Ford Fusion were all significantly more popular than the Toyota Tacoma. The Altima, for example, sold 32-percent more often than the Tacoma, which was generating record volume in 2017.

Fast forward one year, however, and the Tacoma is operating at an entirely different level. It now outsells the Altima, Grand Cherokee, Sentra, Highlander, and Fusion, and by large margins in some cases. To say the Tacoma is America’s best-selling midsize pickup truck would be to wildly understate its success. To say the Tacoma is America’s fourth-best-selling pickup truck would be to minimize its playing field.

Through the end of November 2018, the Tacoma now ranks among America’s 15 best-selling vehicles outright. This is not a cult following. Calling it a Taco doesn’t reserve your place in an exclusive club. You now see enough of them in the run of a day to easily spot the differences between a TRD Sport, a TRD Off-Road, and a TRD Pro.

The Toyota Tacoma is now mainstream. (Read More…)

By on November 20, 2018

2018 chevrolet colorado red - Image: Chevrolet

Advice time. My friend wants (though she might say “needs”) a truck, and the choice is narrowed down to two prospects, each competing for midsize pickup supremacy.

Can you help her make a decision? (Read More…)

By on October 25, 2018

2019 Ford Ranger at MAP - Image: FordJust ahead of the launch of a new Ford Ranger, production of which began earlier this month, midsize trucks’ share of the overall U.S. pickup truck market is up to a respectable nine-year high.

Thanks to significant year-over-year improvements from the two top sellers in the segment plus meaningful increases from the third and fourth-ranked midsize pickups, category-wide volume has grown by more than 60,000 units during the first nine months of 2018. Compared with the same period in 2017, volume in the much larger full-size pickup truck segment hasn’t even grown by half that much.

If you’re a pickup truck buyer, you remain far more likely to acquire a full-size F-150, Silverado, Ram, Sierra, Tundra, or Titan than a Tacoma, Colorado, Frontier, Canyon, or Ridgeline. But the slice of the pie afforded to the five-strong midsize sector is above 18 percent for the first time since 2009.

Could the new Ford Ranger push midsize trucks over the one-fifth mark for the first time since 2006? (Read More…)

By on August 17, 2018

Toyota/Youtube

If it wasn’t for celebrity ad appearances, I wouldn’t know that Jim Rockford James Garner thinks the Mazda 626 is a great buy, or that Twilight Zone creator Rod Serling chooses the Ford LTD over all other domestic two-door hardtops, simply for the cabin noise level. Meanwhile, red-blooded males across America still can’t shake those recurring thoughts of the Mercury Milan AWD V6.

We owe a great debt to Hollywood.

And Toyota now owes a big, fat check to Chuck Norris, a 78-year-old man famous for driving a Dodge Ram pickup in a show where violent men routinely and inexplicably dropped their guns in order to engage each other with fists. The automaker gets playful in its latest spot for a truck it can’t help but sell boatloads of. (Read More…)

By on August 1, 2018

Image: Steph Willems/TTAC

Spend a little time in the gentrified corners of your fair city, and in between all the Audi Q5s and Subaru Outbacks jockeying for spots outside the artisan cupcake shoppe, you’ll spy a right-sized pickup that doesn’t conjure up images of dreaded rural riff-raff. It’s the model that can’t help but post sales increases with each passing month, and it doesn’t come in an opulent western/ranch-themed trim.

Now, aside from a low-range uphill excursion in an old college buddy’s extended cab 4×4 in Nova Scotia, my impression of the Toyota Tacoma was — perhaps unfairly — that it, like the protagonist in the Glenn Frey song, was something that belonged to the city. It’s hard not to notice its popularity with the type of urbanite who probably jogs, but only on weekends. And only with a female companion.

With these shallow stereotypes in mind, I accepted the keys to what seemed to be the most urban-friendly Tacoma in existence: the 4×4 Double Cab V6 TRD Sport model. What would I become after a week behind the wheel? (Read More…)

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