By on October 30, 2017

2016 Toyota RAV4 Hybrid - Image: Toyota

Even though it represents a small slice of the model’s overall volume, Toyota owes a lot to the hybrid version of its top-selling RAV4 compact crossover. Without it, the RAV4 wouldn’t actually be the United States’ top-selling compact crossover.

Through the end of September, Toyota sold 36,352 hybrid variants, pushing the RAV4 nameplate ahead of the Nissan Rogue/Rogue Sport family. Sales of the hybrid model are up 10 percent this year. Realizing it has a good thing on its hands, Toyota seems eager to get more RAV4 Hybrids into the hands of green-car shoppers looking for more room to go with their fuel economy.

The automaker is now planning a new entry-level trim for the 2018 RAV4 Hybrid. (Read More…)

By on August 9, 2017

2016 Toyota Prius Four - Image: ToyotaIf current marketplace trends hold, the Toyota Prius will not be America’s best-selling hybrid by next year.

The steep rate of decline experienced by the Prius in 2017 is no surprise. For one thing, it’s a continuation of the decline we saw earlier in the fourth-gen Prius’ tenure. For another, there are new Prius competitors, such as the Hyundai Ioniq and Toyota’s highly efficient 2018 Camry Hybrid. But the Prius’s rapid slide — sales are down by a third so far this year — is also what Toyota predicted at the turn of the calendar.

Yet even if the rate of Prius decline suddenly and unexpectedly slows, it’s difficult to imagine a scenario in which the Toyota Prius, long the dominant hybrid in America, holds onto its crown as the top seller for long.

The victor in 2018 will, however, almost certainly be a Toyota. (Read More…)

By on January 25, 2017

2016 Toyota Prius - Image: Toyota

2017 will be the fifth consecutive year of U.S. year-over-year sales decline for the venerable Toyota Prius.

The core member of the four-pronged Prius lineup — this non-Prime liftback — was once a seemingly unstoppable presence in America. Annual volume shot beyond 100,000 units in 2005 and rose to an all-time high of 181,221 sales in 2007.

But America’s post-recession enjoyment of lower fuel prices and an accompanying turn to SUVs and crossovers (plus a measure of distaste for the current model’s egregious exterior styling) led to a 98,866-unit U.S. sales result in 2016, a 12-year low for the Prius.

2017 will be worse. “We’re going to follow the market,” Toyota Motor Sales USA’s vice president for automotive operations, Bob Carter, told Wards Auto.

What’s that mean? (Read More…)

By on March 1, 2016

2016 Totota RAV4 Hybrid Exterior-003

A few short weeks ago, I was inside a very purple 2016 RAV4 marveling that Toyota’s compact crossover nearly outsells the Mazda brand. My bottom line for that RAV4 read like this:

Why are the RAV4’s sales so high when there are more fun options out there? The reasons can be found in its strong value proposition, a soft ride about which journalists often complain, included scheduled maintenance and Toyota’s reputation for reliability.

The 2016 RAV4 isn’t going to light many souls on fire, but it gives the average CUV shopper more of what they obviously want.

Except fuel economy or performance.

That’s where the first full-hybrid compact crossover since Ford abandoned the Escape Hybrid five years ago comes in.

(Read More…)

By on April 2, 2015

2016-Toyota-Rav4-Hybrid-3

 

And here we have the final debut of the New York Auto Show…a hybrid version of the Toyota RAV4.

(Read More…)

Recent Comments

  • Art Vandelay: Yet there is a Leaf in my driveway on which I got no subsidy due to it being used (It was a cheap car...
  • Rick Astley: The tried and true method for Tesla advancement is built on the spines of American taxpayers. Clearly...
  • dividebytube: >>The next morning, your sleepy author climbed out of bed with five hours’ sleep and contemplated...
  • Corey Lewis: Schedule C it is!
  • sportyaccordy: Hard time to be a D3 car dealer.

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States