Toyota announced yesterday that its plans to invest $10 billion in the United States, revealed earlier this year, will grow by another $374 million with big spending at five different factories in five different states.

Kentucky, Tennessee, West Virginia, Alabama, and Missouri will all benefit. Though it’s unlikely the investments will directly translate to much in the way of new employment — Toyota promises 50 new jobs in Alabama — Toyota says “these investments will help to ensure the stability of the plants’ employment levels in the future.”

At the core of the investments? Toyota is spending money to enable greater production of the new TNGA 2018 Toyota Camry’s 2.5-liter engines and hybrid transaxles. Why America? “The investment is part of our long-term commitment to build more vehicles and components in the markets in which we sell them.”

Toyota sells 200,000 vehicles per month in the United States. (Read More…)

Toyota is claiming that its TNGA modular platform represents more than a sea change for the Camry. It points to an entirely new direction for the company as a whole, highlighting its commitment to American manufacturing and a future involving more exciting vehicles.

While the latter remains to be seen, the Toyota New Global Architecture has warped the company’s midsize sedan into something almost unrecognizable. With substantially “more-aggressive” styling, the Camry is also boasting efficiency and performance gains — thanks to the platform’s low center of gravity and increased rigidity. But Toyota doesn’t want to keep the technology limited to America’s best-selling sedan, the architecture and concept are set to be baked into future vehicles as well. Because what good is cost-saving modular platform if you are only use it on a single model?  (Read More…)

Out and about at a Chevron in Baker, Calif. this weekend, a PriusChat forum member happened upon what could be the fourth-gen Toyota Prius.

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The culmination of Toyota’s Global Vision plan, the Toyota New Global Architecture is key to the automaker’s new powertrain and platform development plans.

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Though it may be a while before the fourth-generation Toyota Prius leaves the assembly line, it may be worth the wait as far as batteries and drivetrains are concerned.

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Once set for production in the spring of 2015, the fourth generation of Toyota’s Prius will instead enter production beginning in December of said year.

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