By on July 12, 2018

While the returning Toyota Supra should be big news, the endless parade of teasers without any real information has left everyone feeling burned out. We previously announced that the vehicle would debut at the Goodwood Festival of Speed this week. But Toyota later clarified that the car we would see wouldn’t be the production version and remain camouflaged, resulting in rage-induced nose bleeds at automotive-media outlets across the globe.

Our expectations couldn’t be lower but we still had to check and see if any new information could be gleaned from the event. We definitely got a better look at it but technical specifications remained elusive. We did learn a thing or two, though. (Read More…)

By on July 9, 2018

It’s understandable that an automaker would want to prolong the unveiling of a hotly anticipated model. After all, building suspense is essential when marketing a vehicle that’s exciting but lacks broad appeal. This is why Dodge was so fastidious in its debut of the Hellcat and Demon, parsing out just enough information to keep us fed without ever letting us get full.

By contrast, Toyota’s preliminary marketing of the Supra started with as few details as possible and has continued starving us of all meaningful information. That’s partly because the vehicle is a sister car to the new BMW Z4 — and sharing details of one model means giving away the goods on the other. Despite this, Magna Steyr (tasked with manufacturing both vehicles) isn’t building two identical models with different badges. The Supra’s chief engineer, Tetsuya Tada, describes the Supra as a pure sports car where practicality and comfort are almost not considered.

That sounds very exciting, so it was a relief when we learned the car will finally see daylight at the Goodwood Festival of Speed later this week. Unfortunately, Toyota clarified on Monday that the vehicle we’ll see wouldn’t be a production vehicle and will remain wrapped in red camouflage.  (Read More…)

By on July 6, 2018

Toyota made it clear it wants the returning Supra to have presence in motorsport when it unveiled the GR Racing Concept in March of this year. However, based on its looks, we assumed the model was destined for the grand touring circuits.

While that still may be the case, Toyota recently announced that the Supra will make its way to NASCAR in 2019. If you’re worried about the Camry, don’t be. The sedan will continue running in the Monster Energy NASCAR Cup Series while the Supra handles the Xfinity Series.

Even though the NASCAR Supra is representative of the production model, the two won’t share many parts. All stock cars are required to run naturally aspirated, pushrod V8 engines — which the production model certainly won’t have. But it shows Toyota is serious about the returning Supra making a splash in the U.S.

The automaker no doubt hopes the vintage maxim “win on Sunday, sell on Monday” still rings true.  (Read More…)

By on April 17, 2018

Toyota’s return of the Supra has to be the most exciting vehicle nobody knows anything about right now. We know it was co-developed with BMW using the same platform as the new Z4 and we have a pretty good idea of what it will look like in production form. But the void of technical specs has left us digging for any morsel of information that might sustain us.

A new morsel has come in and it might be disappointing to those of you living outside the bonds of reality. The new Supra will not be an easily affordable automobile.

This shouldn’t be incredibly surprising. The Supra Mark IV wasn’t exactly automotive history’s greatest bargain. In the late 1990s, you could purchase a Mustang SVT Cobra and a Honda Civic DX for what it cost to acquire a base-model Supra. So there is no reason to assume the forthcoming edition will be intended for 86 or BRZ shoppers that recently received a modest pay increase from Best Buy.  (Read More…)

By on March 6, 2018

Despite being off the market for 16 years, the Toyota Supra remains relevant as the brand’s most famous performance machine. That’s partially because the automaker never built a worthy successor but, even if it had, the Supra had already cemented its identity as an absolute monster before ending production in 2002.

You’ll find countless hours of footage where the model embarrasses high-end exotics in straight-line speed, usually thanks to heavy modifications. Likewise, its appearances in film and video games saw it coveted by automotive enthusiasts well before they learned how to drive.

That puts a lot of pressure on the automaker to deliver something that can live up to the hype; as a result, Toyota’s been very cagey on the Supra’s progress. However, we now have something resembling a production vehicle. The Toyota GR Supra Racing Concept is a hypothetical track version of the roadgoing fifth-generation model we’ve yet to see. (Read More…)

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