By on January 15, 2019


There once was a time when racing credentials were mandatory if an automaker wanted customers to take a performance model seriously. However, with today’s vast sea of automotive websites (thank you for choosing this one, by the way) individuals can spend countless hours poring over spec sheets and reading reviews from every Tom, Dick, and Harry with access to a keyboard.

While we all like easy access to information, we’re also suckers for the entirely subjective “good old days” of motoring. Racing mean raising a car’s profile and, hopefully, improving sales while encouraging aftermarket support. With that in mind, Hyundai has entered itself in the 2019 IMSA Michelin Pilot Challenge series and is taking the new Veloster N TCR.  (Read More…)

By on January 5, 2017

1998 Subaru Impreza WRC; Image: Prodrive

The name Prodrive isn’t one you’ll stumble across every day, and sounds a bit like a company that might offer teen driving courses. However, it’s one of the world’s most successful race car shops, and bests many individual manufacturer efforts.

How successful?

How does six World Rally Championships, four Le Mans wins, five World Endurance Championships, and four British Touring Car Championships victories sound for a start?

But while “race on Sunday, sell on Monday” is the parable that motivates many marques in motorsport, Prodrive sells no road cars.

How does a small, generally unheard of firm compete against the likes of Porsche, Honda, and Ford? Simple — those companies hire Prodrive to run their race programs. (Read More…)

By on July 14, 2015

Polestar STCC

The fraternity of automotive journalism was atwitter when blue Polestar Volvos arrived at the Chicago auto show last year. While the cars delivered increased performance and looks to match, Polestar also gave the high-performance Swedish offerings credibility with racing programs in Scandinavia (STCC) and Australia (V8 Supercars).

It’s no secret, though, that Volvo’s marketing head, Alain Visser, sees no future for the brand in motorsport. Purchasing Polestar might be the Swedish manufacturer’s way of ending at least one of its racing contracts while still holding on to the blue-hot Polestar brand.

Speaking with Swedish media late last year, Visser plainly stated, “Motorsport does not conform with our brand, where we stand for smaller engines and safety. We are therefore pulling out of STCC, for example, as soon as the contracts permits.”

(Read More…)

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