Strong results from its best performers pushed a pair of Toyotas to familiar positions atop 2020’s third-quarter best-seller lists.
Q3 was a rollercoaster ride for automobile manufacturers as low inventory plagued dealers who enjoyed better-than-expected demand. Following COVID-19’s late-Q1/early-Q2 outbreak across the United States, mass shutdowns and severe economic hardship produced catastrophic results. Total U.S. auto sales between April and June plunged by one-third, year-over-year, a 33 percent collapse worth 1.5 million lost sales.
The third quarter, however, was markedly different, especially as the weeks wore on and pent-up demand was married to timely incentives. By September, Acura, Honda, Hyundai, Kia, Lexus, Mazda, Subaru, Toyota, and Volvo were all reporting year-over-year improvement, along with General Motors and Ford Motor Company.
At the top of overarching vehicle categories, strong September results pushed typical top Toyota contenders – the RAV4 and Camry – to the top of the quarterly sales charts. While the Honda Civic had held America’s best-selling car lead as recently as the end of August, Toyota Camry sales jumped 22 percent to 28,362 during the month of September. Camry sales remain down by more than a fifth year-to-date, but Q3 volume was off by just 4 percent. (Read More…)
Recent Comments