Volkswagen Spends Its Money On The Wrong Things

There has been a lot of coverage recently devoted to that scandal where Volkswagen revealed that its vehicles have been polluting like a chemical company that dumps out its waste in poor neighborhoods late at night.

But this scandal seems to have taken our eye off the Volkswagen ball. I say this because the whole “cheating on diesel” thing is not Volkswagen’s only issue. It is merely one of a myriad of problems that has launched the brand into the mediocre, also-ran position where they find themselves in America today. And right now, I’m here to remind you of the largest of these problems: that they spend their money on absolutely the wrong things.

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First-gen Volkswagen Tiguan Was Officially a Flop in America - Can New Tiguan Undo Damage?

Long before Volkswagen tasked itself with overcoming the expenses of a developing dirty diesel scandal and the harm it caused to the brand’s already lackluster image in the United States, Volkswagen Of America was struggling to sell its small SUV during a small SUV boom.

Incidentally, that vehicle – the first-generation Tiguan – was never available in the United States with a diesel engine, a rarity in a Volkswagen lineup that provides diesel options to buyers of the Golf, Jetta, Passat, Beetle and Touareg.

Perhaps the option of a diesel would have made the original Tiguan more popular in the United States, but there were other profound problems that Volkswagen hopes to resolve when a stretched version of the second-generation Tiguan eventually arrives in North America late next year or in early 2017. Yes, Tiguan Mk2 is still a ways off.

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Watch Volkswagen Group Night Live at 1:30 PM ET

Volkswagen, as usual before the Frankfurt Auto Show, will be showing all its wares live, Apple-style, the night before press days.

We’ve already seen the Tiguan, Bentley Bentayga and Audi A4, but could there be a surprise up Mr. Winterkorn’s sleeve?

We will keep track of the reveals after the jump.

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Volkswagen Tiguan Revealed Before Frankfurt

Volkswagen has just revealed the second-generation Tiguan before the Frankfurt Auto Show opens to the press on September 15.

The new Tiguan will ride on Volkswagen’s MQB front-wheel drive platform and grow in almost every measurable dimension.

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2016 Audi Q3 Quattro Review - New-To-You Utility [w/ Video]

2016 Audi Q3 Prestige

2.0-liter, DOHC I-4, CVVT (200 horsepower @ 5,100-6,000 rpm; 207 lbs-ft @ 1,700-5,000 rpm)

6-speed Tiptronic automatic

20 city/28 highway/23 combined (EPA Rating, MPG)

20.2 mpg (Observed, MPG)

Tested Options: Prestige Trim, Quattro AWD, Sport Package

Base Price:
$34,625*
As Tested:

$42,175*

* Prices include $925 destination charge.

Audi’s Q3 isn’t a new vehicle by any stretch. It was first launched in 2011 but didn’t make it to America until the 2015 model year. That’s because the Q3 plays in a segment that’s new to us — the even-smaller compact luxury crossover. This form factor isn’t new to the rest of the world, but until Land Rover brought the Range Rover Evoque to America and BMW followed up with the X1, there wasn’t a real focus on small luxury soft-roaders.

With crossovers being the latest craze and every luxury brand looking to move down-market to capture fresh young buyers, it was only a matter of time till Mercedes and Audi joined the party with the GLA and the Q3. With a “low” $33,700 starting MSRP, the baby Audi is the more practical counterpart to Audi’s sharp-looking A3 sedan. Although CamCord shoppers have to give up a great deal of room to upgrade to the A3, the Q3 has the potential to be a more sensible option.

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Volkswagen Planning Hot Tiguan R Coupe Because Why Not

Volkswagen may build a three-door version of its compact crossover to compete against the Mercedes-AMG GLA45 and Audi RS Q3 because hot hatches are now hot crossovers, Autocar (via AutoGuide) is reporting.

According to the report, the Tiguan R would be powered by the Golf R’s 300-horsepower turbocharged four. It could go on sale as early as 2018 in the UK. It’s unclear if it would go on sale in the U.S. around the same time.

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Volkswagen Assembling Three-Row Tiguan In Mexico

The three-vow version of the Volkswagen Tiguan will hit showrooms from Puebla, Mexico in 2017.

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Volkswagen: Golf-Based CUV May Slot Under Next-Gen Tiguan

With the Volkswagen Tiguan going bigger for the United States market in 2017, senior execs believe a smaller entry-level crossover could soon take its place.

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New or Used: Being a Parent…to Your Parent

TTAC Commentator Jimal writes:

Sajeev and Steve,

I have one of those quandaries that most adults will go through sooner or later in life and I figured I would tap into you and the B&B for suggestions. My father passed away recently after a long illness and I’m helping my mother with settling his estate; cleaning up finances, etc. Among the things my father left behind were his 2005 Buick LeSabre, which my mother hates, and her cherished 1996 4-door Chevy Blazer.

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Secret Recipe Revealed: How FAW Gets A Tiguan Without SAIC Losing Face

SUVs are hot in China, and VW’s SUVlet, the Tiguan has turned into a hot seller. In the last few months, it steadily worked itself up the SUV charts and was in the second position in July, behind the Honda CR-V, and before the Nissan Qashqai. In China, the Tiguan is made by Volkswagen’s southern joint venture with Shanghai Volkswagen. What to do when Volkswagen’s Northern joint venture with FAW develops offroadish desires?

China Car Times heard around the hot water dispenser (they like to drink hot water in China, yuck, I know) that First Automobile Works has signaled its wishes that Volkswagen should go off-road with them. Volkswagen can hardly give them the Tiguan as well. That would be taking socialism too far. So what’s Volkswagen to do?

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Tiguan Production May Be Coming To America

Volkswagen is thinking about moving production of its Tiguan trucklet to North America. Plans for the move are being discussed by Wolfsburg management, the German magazine Wirtschaftswoche reports.

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Volkswagen Announces New Tiguan. TTAC Gives You The Pictures

Today, Volkswagen officially showed its new, well, “perfected” Tiguan to the press. VeeDub unabashedly calls it an “SUV with design parallels to the larger Touareg.” Unlike its larger sibling, the Tiguan can be driven guilt-free: With a 2.0 TDI engine, the SUV needs only 5.3 liters per 100 km. Which converts to a non-EPA mileage of 44.4 mpg. Not bad for a trucklet. Volkswagen humbly calls it “one of the most fuel-efficient SUVs in the world.” Gallery after the jump …

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New Tiguan: Dual Use Technology

Visitors of the Geneva International Motor Show will be able to lay their sweaty palms on the facelifted version of Volkswagen’s pocket-Touareg, the Tiguan. The Touareg’s smaller sibling has been a surprising success, with 572,000 units delivered worldwide so far.

Volkswagen prides itself of having “the only SUV in its class that can be ordered in two different versions: one for on-road use and one specially tuned for off-road driving.”

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  • Dartdude The bottom line is that in the new America coming the elites don't want you and me to own cars. They are going to make building cars so expensive that the will only be for the very rich and connected. You will eat bugs and ride the bus and live in a 500sq-ft. apartment and like it. HUD wants to quit giving federal for any development for single family homes and don't be surprised that FHA aren't going to give loans for single family homes in the very near future.
  • FreedMike This is before Cadillac styling went full scale nutty...and not particularly attractive, in my opinion.
  • JTiberius1701 Middle of April here in NE Ohio. And that can still be shaky. Also on my Fiesta ST, I use Michelin Pilot Sport A/S tires for the winter and Bridgestone Potenza for my summer tires. No issues at all.
  • TCowner We've had a 64.5 Mustang in the family for the past 40 years. It is all original, Rangoon Red coupe with 289 (one of the first instead of the 260), Rally Pac, 4-speed, factory air, every option. Always gets smiles and thumbs ups.
  • ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.