Tag: The Truth

By on January 1, 2016

090

Twenty-fifteen is all done and junk.

We had a lot of change around here, didn’t we? Everywhere that I’ve ever worked in my entire life, somebody has taken me aside and said something to the effect of, “If you don’t like change, this isn’t the place for you.” In fact, there’s so much change in the world nowadays that there are actually people who make six-figure salaries as “Change Management Specialists.” They do things like give you safe spaces to discuss your grief and then send you large bills to fund their vacations.

The only thing that any of us can really count on in 2016 is more change. In order to maintain relevance in this space, TTAC has to continue to evolve. There are people who’d like TTAC to be timewarped back to 2005, to the time when our austere founder and his band of merry men took on the giants of the industry — and won. I’d like to think that spirit still exists here. I, personally, do the very best I can to bring you my unfiltered opinion on this business, and I trust the others who share the responsibility of putting their names below the masthead of TTAC to do the same.

That being said, there is often a difference between The Facts and The Truth.

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