By on August 18, 2021

As I’m sure you’ve seen elsewhere on these pages, the 2023 Nissan Z has broken cover in Brooklyn. And as much as I, TTAC’s professed Z fanatic, would love to be there, I simply can’t get away from the desk this week. Tim’s there, but I suspect he’s spending most of his time geeking out over Seinfeld filming sites.*

*Ed. note: Chris knows me too well. But Seinfeld was mostly filmed across the river in Manhattan and I’ve been to the diner that served as the coffee shop. It wasn’t that good.

Yes, we saw the reveal of the Z Proto last summer, and this production version isn’t changed all that much. Most notably, beneath the sculpted sheetmetal lies a platform that isn’t all that different than the outgoing 370Z, with a 400hp V6 that, while stout, isn’t all that new either. The journalists are surely agog with the reveal of the new car, but almost none of them will buy it. And, when you break down the likely sales figures, the new Z will likely sell in a year what a Ford F-150 sells in a day or two.

The sports car market in general is irrelevant. So why does a new Z matter? Let’s wander a bit into the history of the Z for a moment.

(Read More…)

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