By on May 15, 2017

2017 Car Wash Show, Image: © 2017 Sajeev Mehta/The Truth About Cars

Some trade shows embrace the purist of missions, refraining from creating pointless content in hopes of mindless media coverage. The Car Wash Show caters to professionals in the car-care business with nary a sensationalist notion and not an autoblogger in sight on the show floor. This show isn’t about clicks, reach or engagement.

Which was precisely why I attended, embedded with my Mumbai-based cousin in the trade to learn more.

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