By on June 12, 2015

163787_Volvo_XC90_at_the_Swedish_Royal_Wedding

Whereas the Teutonic Trinity of Audi, BMW and Mercedes go for complexity in their offerings, Volvo aims to attract luxury consumers through simplicity.

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By on November 11, 2014

2014 Lexus CT200

While American premium brands Cadillac and Lincoln look to the Germans for inspiration — and their places on the podium — Lexus Europe chief Alain Uyttenhoven proclaimed that the Teutonic Trinity — BMW, Mercedes and Audi — were “impossible” to beat on a global scale, settling for fourth if possible.

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