I felt like a spy within my own company. It was a hot summer day in 2003 and I was at the DaimlerChrysler proving grounds in Laredo, Texas to attend a focus group on the upcoming 2006 Mercedes-Benz R-Class minivan/crossover/sport touring wagon. My dozen or so fellow attendees were all wealthy owners of high-end Mercedes-Benz cars. I was here because the Mercedes-Benz USA focus group invite filter did not recognize my net worth nor the fact that I worked for Mercedes-Benz Financial Services. And I was not about to tell anyone that…
Tag: test track
This week marks the 50th anniversary of the November 22, 1963 assassination of U.S. President John F. Kennedy. Shortly thereafter, the city of South Bend, Indiana suffered another tragedy: the announcement of the closing of the American factories of the 111-year old Studebaker Automobile Company on December 9, 1963. Over 7,000 local workers engaged in building the company’s Avanti and Lark models would lose their jobs – it was not the most joyous of holiday seasons in South Bend.
We will leave the story of Studebaker’s demise to other sources, like this fine article over at Ate Up With Motor. I traveled to Indiana recently to cover the Studebaker National Museum but discovered that fellow South Bend native Jim Grey had just written an excellent series about the collection for our friends at Curbside Classic. Undeterred, I decided to follow the story of one fascinating car on display and discovered some nutty tales from the company’s old test track, the Studebaker Proving Grounds. (Read More…)
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