By on July 23, 2020

Tesla is accusing Rivian Automotive of poaching its employees and lifting trade secrets in a recent complaint filed in San Jose, CA. Founded in 2009 by Massachusetts Institute of Technology alum R.J. Scaringe, Rivian has made inroads with the automotive sector and established partnerships with entities like Amazon and Ford Motor Company (we think).

While its home base is presently TBD, as the company considers shifting more of its staff to the West Coast, its mission has remained consistent  manufacture all-electric SUVs and pickups so they can wash over North America.

Rivian is one of those “Tesla killers” you keep hearing about before they suddenly blip out of existence, but it has enough weight behind it to potentially offer real competition in the future it plays its cards right. Tesla is just worried that some of those cards might not belong to Rivian.

(Read More…)

By on July 15, 2020

If you happen to find yourself running a section of this country and would like an automaker to build a factory there, we’ve got a couple of tips to help improve your odds. It might be unfair to call them tips, however, as they’re common knowledge and realistically the only way to get a business to settle on your land. Step One involves promising as much money and as little regulation as possible. Step Two involves waiting for their response.

Hoping to beat out Oklahoma as the home of Tesla’s Cybertruck, Texas is attempting to dazzle the electric automaker with the tax breaks it knew the company wanted. All the automaker has to do is spend over a billion dollars to build its facility in Travis County.  (Read More…)

By on July 2, 2020

With the automotive industry seeing losses across the board, most investors could do nothing but watch in horror as sales reports showed the post-lockdown recovery had not yet begun. But there was a faction that ignored the carnage taking place around them and continued to pump money into their preferred auto brand until it became the most valuable automaker in the world.

While it’s a sin for you not to know, we are obviously discussing Tesla Motors — the infallible, gleaming beacon of modern-day motoring.

The firm officially surpassed mega-giant Toyota on Wednesday, with shares trading as high as $1,228 before tapering off in the evening with a market cap of around $220 billion.  (Read More…)

By on June 24, 2020

The National Highway Traffic Safety Administration (NHTSA) said Tuesday it has launched an investigation into Tesla’s Model S. Frequent complaints have arisen of the vehicle’s media control unit going on the fritz and knocking out the vehicle’s touchscreen.

We’ve seen several outlets minimize the issue by suggesting gaps in Tesla’s Autopilot should be seen as more pressing. Apparently, many see potentially faulty touchscreens as small potatoes. But we can’t agree; not when they happen to operate the brunt of the car’s auxiliary functions, and we’ve heard reports of this very problem for years. If you need a refresher course, we covered the matter extensively in the fall of 2019. The gist is that the embedded Multi-Media Controller (eMMC) on MCUv1 units seem to be overworked. Constantly logging data is tough on the system, and this setup didn’t appear to be capable of handling the high load, resulting in flash-memory wear.  (Read More…)

By on June 1, 2020

A Tesla Model 3 became one with an overturned box truck in Taiwan on Monday, raising another red flag for advanced driver-assist features. Since we routinely crap upon driving aids — which never seem to work when and how you need them — we’ll keep this one under 650 words. Fortunately, our task has been made easier by preliminary reports lacking much information and a sizable language barrier.

The incident took place on Taiwan’s National Highway 1 near the Zhongshan High Chiayi Water Section, with the car allegedly operating in Autopilot mode. Video footage shows the Model 3 keeping to the leftmost lane with ample time to stop for the overturned delivery vehicle. There’s even a person standing in the road (likely the truck’s driver), flagging cars to warn them of the giant obstacle. The Tesla, however, failed to notice any of that until it was too late and ended up going through the trailer’s roof.  (Read More…)

By on May 29, 2020

Tesla shareholders are scheduled to vote in July on whether or not the brand should start advertising product like every other automaker on the planet. It’s something the board and CEO Elon Musk have long resisted, and not without good reason. As a car brand, Tesla probably enjoys more free publicity than anyone else.

Musk has effectively mastered social media. He knows what buttons to press to earn more attention, and his one-man campaign has helped the company get where it is today more than the slickest ad copy could have hoped to.

Tesla also managed to spin this into a strength against would-be critics. Anytime someone laughs at the brand for not spending on traditional marketing, its acolytes point to the Musk talking point that cash is better used for development — a claim that holds some real weight, thanks to the brand having some of the most desirable electric vehicles on the market. But Tesla’s mystique won’t last forever, and it won’t be able to count on Elon Musk’s upper echelon Twitter game indefinitely.   (Read More…)

By on May 20, 2020

On Monday, Tesla CEO Elon Musk announced that his company’s full self-driving (FSD) suite stands to become more expensive starting in July. Intended to serve as the prerequisite hardware for truly autonomous functionality once the software is ready, it’s proven a pricey way to get into brand’s more advance driver assistance features. Of course, the company sells it as a way to buy into complete vehicular autonomy — something that has yet to be realized anywhere in the industry — and has so far failed to deliver on that front.

Luckily for Tesla, the company remains on the bleeding edge of available automotive technologies while continuing to improve the basic fit and finish of its products. As no one else is delivering self-driving vehicles, the Californian EV manufacturer can get away with making certain claims about FSD — like how it’s inching closer to figuring out how to navigate a car through an urban environment.

Musk actually signaled that new features would be coming to the suite earlier this year, noting incoming price increases through 2020. Starting July 1st, FSD becomes an $8,000 option (tacking on a grand to the current price) and may eventually become a subscription model.  (Read More…)

By on May 15, 2020

Tesla plans to introduce a cheaper, longer-lasting battery in Model 3 sedans produced for Chinese customers. With the industry awaiting the next breakthrough in battery tech, and the hope that such a development will bring electric vehicle pricing closer to internal combustion units, this is a big deal.

Initial data also seems to suggest these cells plan on delivering — offering more affordable production options and a million-mile lifespan (a claim always worthy of a grain of salt). According to those familiar with the plan, the batteries also have the capability to be extracted from cars to serve as home-energy solutions. Battery waste is going to become a serious problem once EVs enter into the mainstream. Tesla’s new plan might fail to address the endgame, but it could prolong their usefulness and buy additional time before they have to be recycled or stored at specially designated waste containment areas that can handle hazardous materials.  (Read More…)

By on May 8, 2020

New Tesla Roadster

Tesla CEO Elon Musk appeared on the Joe Rogan Podcast this week, mentioning that the resurrected Roadster stands to see less love as the company turns its focus to other projects. Rogan, who already owns a Model S P100D and is an avid car collector, said he was interested in picking up the new Roadster once it becomes available. To that, Musk had some bad news. Higher-volume cars would have to come first.

“Roadster is kind of like dessert,” he said. “We gotta get the meat and potatoes and greens and stuff.”

The rest of the interview saw the two men discuss Musk’s opposition to unconstitutional lockdown orders resulting from the coronavirus pandemic, as well as humanity’s growing need for symbiosis with technology in order to ensure we’re not left behind as artificial intelligence begins to surpass us — boring stuff that has nothing to do with cars.  (Read More…)

By on May 7, 2020

Reports indicate Tesla has idled production in Shanghai, despite plans for the facility to resume production this week. Workers had been given time off for a five-day break that incorporated China’s International Workers’ Day (May 1st), with production expected to resume on the 6th. However, the facility made the surprise decision to remain closed.

Staff have been informed that the facility will not reopen until May 9th, according to inside sources. While this may lead one to wonder if the factory has found itself at the epicenter of a new coronavirus outbreak, there’s likely another explanation. Local outlets report Giga Shanghai as suffering from part shortages. (Read More…)

By on May 4, 2020

Elon Musk

Tesla CEO Elon Musk has had an interesting few days. It all kicked off when he went off on the politics behind coronavirus lockdowns — suggesting that state mandates had surpassed what should be deemed reasonable and that civil liberties were being infringed upon — during Wednesday’s earnings call. By week’s end, he was using social media to announce Tesla’s stock price was too high.

Despite it not being his first time making such a claim, and with the automaker turning a surprise first-quarter profit, the company’s share price still lost 10 percent in a single day. Musk then announced he would sell practically everything he owned. Initially, it seemed to be another partial joke taken completely literally by some followers and the media. But Musk began making good on the claim, listing two properties over the weekend.  (Read More…)

By on April 30, 2020

While we’ve often criticized Tesla Motors’ “Full Self Driving” (FSD) suite for being a $7,000 promise that failed to deliver, the automaker is making moves that might someday force us to eat our words.

Tesla is now releasing a new software update that includes the ability to automatically recognize and slow down for stop signs and traffic lights. CEO Elon Musk mentioned the development in Wednesday’s earnings call, referencing the system as “Traffic Light and Stop Sign Control” that builds on display options added months prior.  (Read More…)

By on April 15, 2020

Image: Porsche AG

Now that Porsche has committed to Volkswagen Group’s plan for widespread electrification and manufactured its first purpose-built EV, many are starting to make comparisons with Tesla. Like it or not, Porsche’s Taycan is probably the closest competition the Tesla Model S has.

Porsche’s R&D boss, Michael Steiner, doesn’t like the comparison, saying any direct juxtapositions are apples to oranges — even if Tesla’s recent attempts to call out Porsche’s newest model seem contrary to this. (Read More…)

By on March 27, 2020

With Panasonic having already made plans to ramp down production at the Nevada battery facility it shares with Tesla, followed by a 14-day closure to curtail the spread of the new coronavirus, its business partner has decided to follow suit. Tesla now plans on reducing on-site staff at Gigafactory 1 by 75 percent, according to the local county manager Austin Osborne.

“Tesla has informed us that the Gigafactory in Storey County is reducing on-site staff by roughly 75 [percent] in the coming days,” he explained via the county’s website on Thursday.  “Our companies at [Tahoe Reno Industrial Center] TRIC are taking the COVID-19 matter seriously, and regularly report to us the measures they are taking to adhere to the established guidelines while maintaining essential operations. Checking employee temperatures, creating central access, allowing remote work, maintaining workstation distance, and others are occurring.” (Read More…)

By on March 19, 2020

tesla factory fremont, Image: Tesla Motors

Tesla has earned no shortage of criticism for being the only American manufacturer yet to suspend production as a result of the coronavirus pandemic. Rather than enact a full-blown shutdown, the California-based automaker opted to reduce its active workforce to just 2,500 employees — about a quarter of its total strength.

Six counties in the San Francisco Bay Area have issued a “shelter-in-place order” aimed at curtailing the spread of the novel coronavirus. Tesla’s Fremont facility is located in Alameda County — one of the municipalities telling residents to stay in their homes and close all nonessential businesses. Noticing that the factory had failed to comply with the notice, the Alameda County Sheriff’s Office tweeted out that Tesla was “not an essential business as defined in the Alameda County Health Order.”

But we’re not even sure what the company is legally obligated to do.  (Read More…)

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