Tag: tata zest

By on February 10, 2016

VW ameo 1

How automakers address the sedan question in India is particularly interesting. It doesn’t involve increasing legroom or wheelbase. It doesn’t involve creating a reason to increase the average transaction price of those cars. And despite India having some of the deadliest roads in the world, it doesn’t involve safety.

In India, most automakers go in the exact opposite direction with their sedans — by building them shorter and cheaper, but no more safer — yet they remain just as comfortable inside as the models on which they’re based.

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By on February 4, 2014

BJ1A0145

Debuting their first new cars in four years, Tata took the wraps off the Bolt and Zest subcompacts, which are designed specifically to sneak in under four meters in length, to get around vehicle taxation schemes.

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