Tag: tata nano

By on July 11, 2018

Image: Tata Motors

While our Ace of Base series delights in revealing just how bargain basement a mainstream vehicle can get, none of those rides hold a candle to the spartan purgatory that was the Tata Nano.

Billed as the world’s cheapest car upon its release in 2008, the Indian-market four-door was tailor-made to lure that country’s growing market of would-be vehicle owners off motorcycles and into a car with two cylinders, 37 horsepower, and a rear hatch that didn’t open.

Not unexpectedly, the vehicle quickly developed a stigma. (Read More…)

By on May 25, 2015

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It’s not often a car company, or any group of people for the matter, will admit mistakes – particularly billion dollar mistakes. That’s why the launch of the all-new Tata GenX Nano is refreshing. Based on former CEO Ratan Tata’s dream of moving Indians who transport their entire families on scooters and motorcycles into safer – albeit, basic – four wheeled automobiles, the very fact the original 2009 Nano was the least expensive car on sale anywhere in the world proved to be an albatross around the Nano’s tiny neck. Even Indians aspiring to the middle class of a developing country, it turns out, aspire to be seen in something other than the cheapest car in the world. They’d rather buy a used Maruti Suzuki Alto 800, the hatchback that more or less defines India’s entry level car segment. In recognition of that reality, the new GenX Nano will now be positioned as an entry level hatchback to more directly compete with the Alto 800, Hyundai Eon and the newly announced Renault Kwid. (Read More…)

By on February 22, 2013

The revived Datsun brand will get its first plant in India. Renault-Nissan announced plans for a new factory in India, and will invest 250 million euros to build the plant.

(Read More…)

By on October 15, 2012

Tata CEO Ratan Tata has apparently decided to sell the Tata Nano minicar in the United States, even as Tata lacks though proper sales channel.

In an interview with Automotive News, the company namesake said that a redesigned Nano, with features like traction control, a more powerful engine and power steering, could go on sale at a price below $10,000 in three years time.

But a distribution channel is still a giant question mark, with Tata saying “We have to give a lot of thought to how we would distribute the car,” and little else. Tata’s remarks came at the opening of a New Jersey-area Jaguar Land Rover dealership

By on April 18, 2012


The Tata Nano, touted as the world’s cheapest car, did put India on the world map as far as automobiles go. I have frequently read comments on various American blogs where readers are hoping that Tata Motors launches one in the States. Be careful what you wish for. (Read More…)

By on January 5, 2012

After making rather disparaging remarks about the management culture at Jaguar Land Rover, Tata CEO Ratan Tata is attempting to do some major damage control after he criticized the Brits in a May, 2011 interview with The Times.

Although the article is hidden behind a pay wall, Tata is widely quoted as saying that “…nobody is willing to go the extra mile, nobody.” At the Delhi Auto Show, Tata essentially backtracked on his comments, saying his fairly explicit comments were misunderstood.

(Read More…)

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