By on May 3, 2019

Image: JLR

Last week, we examined the precarious situation impacting the way Jaguar Land Rover does business. If you want the abridged version, JLR isn’t sure what to do about Brexit, overestimated the Chinese market, and is concerned with tightening emission rules in Europe. The company’s now mulling the layoff of a sizable portion of its workforce to stem financial losses while parent company Tata considers what life might be like if it sold off its British properties.

Refreshingly, JLR isn’t secretive about its problems and doesn’t attempt to spin them into something positive. It knows it’s confronting real problems. It wants us to know that, too.  (Read More…)

By on April 24, 2019

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Jaguar Land Rover finds itself in a truly unfortunate situation. Like many manufacturers, it mistakenly presumed China would be a continual source of sales growth. But JLR also has to contend with the uncertainty of Brexit and tightening emission rules across Europe. The one-two-three punch helped contribute to the $4.4-billion loss the company posted in its latest quarterly earnings report. Having also lost cash in the previous two quarters, the automaker says it will probably need to reduce its 42,500-person workforce by around 10 percent this year.

While there isn’t much to be done about the economic uncertainties surrounding Brexit, which now seems to be perpetually stalled, China really should have been better to JLR. Unlike their mainstream counterparts, luxury vehicles have fared much better in the Asian market. Unfortunately, it was not to be for Jaguar Land Rover; the company is now looking at North America the way an injured tightrope walker might view a safety net.  (Read More…)

By on April 8, 2019

There’s always that one guy who says, “If you ever getting around to selling that thing, call me first.” Usually, this statement is directed at a classic car that spends more time collecting dust than miles. In PSA Group’s case, the message involves another automaker.

The French automaker, which hit Geneva last month looking for love, apparently has an interest in the struggling Jaguar Land Rover. (Read More…)

By on December 26, 2018

It apparently needed to be said. As forces conspire against it, Indian auto conglomerate Tata Motors decided to pour cold water on rumors that it’s mulling a sell-off of Jaguar Land Rover, or perhaps some part of it.

Sure, there’s many troubles facing its British subsidiary, not least of which is the hazy future promised under Brexit. Then there’s cooling sales in the West and trouble in China — oh, and regulatory pressure in Europe and the continued decline of the traditional sedan. JLR lost a lot of money this year. Rumors abound of a big job cull in the New Year, too. Still, Tata says it has a plan, and that the plan will work. (Read More…)

By on July 11, 2018

Image: Tata Motors

While our Ace of Base series delights in revealing just how bargain basement a mainstream vehicle can get, none of those rides hold a candle to the spartan purgatory that was the Tata Nano.

Billed as the world’s cheapest car upon its release in 2008, the Indian-market four-door was tailor-made to lure that country’s growing market of would-be vehicle owners off motorcycles and into a car with two cylinders, 37 horsepower, and a rear hatch that didn’t open.

Not unexpectedly, the vehicle quickly developed a stigma. (Read More…)

By on May 25, 2015

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It’s not often a car company, or any group of people for the matter, will admit mistakes – particularly billion dollar mistakes. That’s why the launch of the all-new Tata GenX Nano is refreshing. Based on former CEO Ratan Tata’s dream of moving Indians who transport their entire families on scooters and motorcycles into safer – albeit, basic – four wheeled automobiles, the very fact the original 2009 Nano was the least expensive car on sale anywhere in the world proved to be an albatross around the Nano’s tiny neck. Even Indians aspiring to the middle class of a developing country, it turns out, aspire to be seen in something other than the cheapest car in the world. They’d rather buy a used Maruti Suzuki Alto 800, the hatchback that more or less defines India’s entry level car segment. In recognition of that reality, the new GenX Nano will now be positioned as an entry level hatchback to more directly compete with the Alto 800, Hyundai Eon and the newly announced Renault Kwid. (Read More…)

By on May 13, 2015

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Though I don’t watch broadcast or cable television much anymore, I like the idea of the ABC’s Shark Tank. Actually, when I still had cable, I watched the original Canadian version of the show, Dragon’s Den, since Windsor, Ontario’s CBC affiliate station is generally part of Detroit area cable bundling. As a tinkerer, inventor and small business owner, the idea of a show premised on pitching your business idea to possible angels is appealing to me. However, while all of the “sharks” undoubtedly have been more successful entrepreneurs than I have been, sometimes they make investments that just don’t make sense to me.

On last Friday’s show, one of the potential investors, Robert Herjavec, pledged $5 million in funding to a startup named Zero Pollution Motors to start building cars propelled by compressed air. ZPM says that they will start building the cars in Hawaii sometime later this year.

(Read More…)

By on December 11, 2013

2013 Land Rover Range Rover Evoque, Exterior, Rear 3/4, Picture Courtesy of Alex L. Dykes

If you live in Brazil and are pining away for a Jaguar or Land Rover, Tata Motors will open a factory for the luxury marques in time for the 2016 Summer Olympics.

(Read More…)

By on November 14, 2013

Tata-Manza-Karl-SlymAccording to Tata Motors’ managing director, Karl Slym, the company is developing a new modular platform, to be the basis of a “global” range of vehicles that it claims will “leapfrog” VW’s MBQ technology. The new vehicles will be rolled out over the next six years.

Though Tata has had more success selling commercial vehicles than cars, Tata says that it is going to build a family of world class passenger vehicles based on what it’s calling the Advanced Modular Platform (AMP). Tata badly needs new product to replace an ageing lineup of cars which has been doing poorly as the Indian market has experienced a downturn. (Read More…)

By on May 10, 2010


From Ferrari’s manual-free pledge to BMW’s move to front-wheel-drive, the auto industry is breaking down formerly untouchable barriers left and right. The latest: longtime four-wheel-drive specialist Land Rover will build a front-drive version of its forthcoming compact “SUV Coupe” known as the LRX. The new model, which debuts at this fall’s Paris Auto Show, will generally be available with all-wheel-drive, but after launch a front-drive base version will become available. Though Landie had previously foresworn FWD models as being incompatible with the brand’s values, there’s been a change of heart and according to Autocar, the Tata Motors-owned marque

cannot ignore the growth of the two-wheel-drive SUV segment

There’s been no word thus far about the LRX’s availability in the US, but if it does arrive stateside don’t expect FWD versions to be imported. And don’t expect the LRX codename to grace its rear deck either: five names are said to be under consideration for the model, one of which is “Land Rover Compact” and none of which is “LRX.”

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