By on March 6, 2017

computer-mouse

The internet is infamous for suspect news stories and it’s becoming increasingly difficult to separate reputable information from propaganda, lies, and sensationalist garbage. Credible outlets take heat as #FakeNews while less stringent journalism continues to gain traction. The automotive industry is no different, especially when it comes to online marketing.

We’ve all been cruising the internet mindlessly and seen a suspicious headline for a new car paired with a blatantly fake image. I remember seeing photoshopped fifth generation Camaros purported to be “The Next Firebird” routinely for about a year before Pontiac finally passed away in 2010. While I knew it was bunk, I clicked anyway and compounded the problem. Sadly, things have not improved in the last few years.

Dealers and manufacturers are trying to figure out a way to ensure their products are better represented in the digital landscape — but they are struggling.  (Read More…)

By on January 14, 2014
Photo courtesy of media.ford.com

Photo courtesy of media.ford.com

Last week, Ford’s Global VP of Marketing and Sales, Jim Farley, told a panel discussion at the Consumer Electronics Show in Las Vegas that Ford has access to data on its customers’ driving habits via the GPS system installed in their cars. “We know everyone who breaks the law, we know when you’re doing it. We have GPS in your car, so we know what you’re doing. By the way, we don’t supply that data to anyone,” he said. The next day Mr. Farley adjusted his statement to avoid giving the wrong impression saying that the statement was hypothetical and that Ford does not routinely collect information on, or otherwise track, drivers through their GPS systems without those drivers’ consent and approval. That approval comes from turning on and opting into specific services like 911 Assist and something called Sync Services Directions, a system that links the GPS system to users’ cellular phones. So that’s that, right? (Read More…)

Recent Comments

  • BobinPgh: But people probably go into the building and wonder: Where are all the old clothes?
  • BobinPgh: When GM went through bankruptcy I thought it would be a good idea to retire the GM name and logo and call...
  • bullnuke: In 1969 (the year Uncle Sam forced me to seek out the US Navy to escape that Crazy Asian War ™),...
  • ttacgreg: Interesting math there. Assuming said Silverado is getting 20 mpg, that means that 18 cents will take my...
  • ttacgreg: More like a narrative to mislead and anger people. A whole lot of politics is just a battle of narratives.

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