#sxs

This isn’t usual fare for news around these parts but the ever-expanding market for UTVs and side-by-sides is notable – especially as they become more like road-going pickup trucks than ever before.

Polaris today affirmed the appointments of a new CEO and CFO, both of whom had been serving in interim roles since January. The manufacturer of motorcycles, off-road vehicles, and boats named Michael Speetzen as CEO, and Bob Mack as CFO.

The UTV King of the Hammers race had 113 side-by-sides (SXS) lined up at the start. True to its reputation as the most brutal one-day race, only 46 vehicles, or 41 percent, finished.

The machine you see before you isn’t a Jeep CJ from the ‘70s. Nor is it a Jeep CJ from the ‘80s. Despite its familiar shape, googly round eyes, and a front bumper sticking out like a spoilt child’s bottom lip, not one cent of the cash outlaid by customer will line FCA’s coffers.

It’s the Mahindra ROXOR – an off-roader from an Indian company, built in America, the Willys way. Got that?