By on February 5, 2018

mercedes-benz logo

Automotive advertising and the Super Bowl are intrinsically linked. Car spots populate the commercial breaks, the most valuable player gets a free truck, and there is usually a contest or two sponsored by a major manufacturer. This year, Mercedes-Benz had a rather clever idea: to create a digital version of the hand-on game where the last participant to break physical contact with a vehicle (usually a Hyundai) gets to take it home.

Scheduled to coincide with kick-off, contestants would keep their fingers planted on their phones for the duration of the game for the chance to win a brand new Mercedes-AMG C43. The last person to allow their digit to stray from the moving photo would be awarded the car. But there was a problem — too many people tried to play the Mercedes-Benz Last Fan Standing game and it immediately crashed.

(Read More…)

Recent Comments

  • tylanner: The last gasp cash grab of the oil industry…
  • Jeff S: Wasn’t too long ago that you could get whitewalls on new vehicles and some tire makers like Hankook...
  • Jeff S: @Arthur–Agree at least Corey’s articles do not elicit all the political comments.
  • Jeff S: Not too many new Kia Rios or Hyundai Accents available now and they are selling for much more than 16k in the...
  • Jeff S: Well cars today are at least twice 16k and continuing to climb. Not saying I want to drive an 80s car across...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber