By on November 5, 2012

(NSFW language)

Months ago, we began our Suzuki Death Watch, and today, we hear the executioner’s song. Suzuki’s North American distribution arm filed for bankruptcy, and will end automotive sales in the United States. Slow sales, an unfavorable exchange rate and a limited lineup of vehicles can all be blamed for the demise of a company that was ignored all too often. Luckily, Suzuki’s motorcycle and powersports business remain intact. We’ll have more tomorrow.

 

 

By on August 8, 2012

The grim reaper may not be at American Suzuki’s door step after all. We’ve learned ASMC is healthier, at least financially, than we thought. But, in order to be profitable last year, ASMC had to completely cut almost every non-essential (and some essential) function of their business.
(Read More…)

By on July 25, 2012

We haven’t given up on Suzuki yet, and so I decided to photograph this Geo Metro sibling when I found it in a Denver-area self-service yard. (Read More…)

By on July 18, 2012

Yesterday, a whirlwind of spy shots uncovered what looks to be the SX4 replacement Suzuki will start shipping to lots later this year. So far, observations of the new pint-sized every man rally car look promising, including possible turbo power and a handsome, if unremarkable, interior. But, will it be enough to satiate the appetite of Anglo American tastes? Or does American Suzuki need to focus more on the brand image train?

(Read More…)

By on July 17, 2012

When the question of whether a Death Watch should be started for Suzuki was first posed here at TTAC in April, there was a lot going on behind the scenes at the stylized “S” brand but not many facts filtering out to the public.

As of today, TTAC’s Death Watch starts for Suzuki’s North American operations. And if you haven’t been following the drama, here’s some background for you…

(Read More…)

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