By on November 6, 2012

When the news came out last night of American Suzuki Motor Corporation (ASMC) filing for Chapter 11 bankruptcy, I was glad to be validated in my suspicions, but sad that a potentially great opportunity had been wasted due to mismanagement and short-sightedness on behalf of its Japanese management.

In other regions, Suzuki does an excellent job catering to the needs of each domestic market. In India, through their long time partnership with Maruti (which has since turned into full ownership of the once state-owned automaker), Suzuki enjoys double digit market share that is the envy of every other automaker in the country. Maruti Suzuki has control over product, they understand the needs of Indians looking for new cars, and they have enough financial input into SMC’s bottom line that the executives in Japan have no choice but to listen.

(Read More…)

Recent Comments

  • Secret Hi5: How do insurance companies deal with collisions that involve “self-driving?” Do insurance...
  • Art Vandelay: Any car I’ve leased I haven’t leased because I wanted to keep it, I leased it because I...
  • Lou_BC: @JMII – I’ve had dealerships point out how inconvenience it was to travel to get a vehicle. I...
  • Lou_BC: @JMII – if the vehicle is on the lot your only option is to buy elsewhere. During my search for a new...
  • RHD: All motor vehicles are going up in price, due to increases in raw materials, shortages all over the place, and...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber